Cinnabon Celebrates Sweet Success with 30th Anniversary

World famous Cinnamon rolls brand marks three decades of global operations

Dubai, UAE, October 10, 2015: Cinnabon is celebrating three decades of sweet success with its global 30th anniversary. Founded in Seattle, United States in 1985, the company’s famous cinnamon rolls have become popular across the world, with the UAE no exception. Introduced into the country in 2001 with its first bakery opening in Abu Dhabi Mall, Cinnabon has since expanded to 40 across the emirates, gathering a loyal clientele along the way.

Operating under the franchise of Cravia, one of the leading food and beverage companies in the region, Cinnabon has established itself as the preferred premium bakery destination at malls across the UAE, offering a variety of freshly made Cinnabon rolls and other delicious options to customers. The company’s successful business model has led to it enjoying a prime position in the UAE’s food and beverage landscape.

“Since Cinnabon began 30 years ago, it has achieved the status of being one of the world’s most loved brands. We’ve been successful by staying true to the Cinnabon experience in terms of authenticity and quality of ingredients. By sticking to our roots while constantly innovating to stay relevant to today’s consumer, we are able to continue offering the world’s most delicious treats in a variety of sizes, styles and flavours” said Marwan Kandeel, Multi Brand Manager, Cravia.

Cinnabon has not only expanded its scope of operations in the UAE, it has also broadened its menu offerings, launching delicious new products that have included Cinnasweeties, Cinnabon Nuggets, Nutella Minibon and Chillatta. The company is promising some exciting new additions in the spirit of its landmark 30th anniversary, including birthday cake.

“Cinnabon’s number of locations and menu options may well have grown over the years, but one thing has remained unchanged – the original, unmistakable Cinnabon aroma and taste that is available from every one of its bakeries around the world. To celebrate the brand’s milestone achievement on its 30th birthday, Cinnabon will be introducing birthday cake flavour at all Cinnabon outlets in the UAE,” added Kandeel.