Al Ghurair Retail Introduces International Smoothie Brand to its Ever-Expanding Portfolio

Innovator of Juice & Smoothie Segment Arrives in the Middle East with Plans for 45 Outlets

Dubai, September 1, 2015: Al Ghurair Retail has today announced a new partnership with international smoothie brand, Smoothie King. With more than 700 locations worldwide and plans to top 1,000 locations globally by the end of 2017, Smoothie King with the support of Al Ghurair Retail will be expanding into the Middle East, beginning with multiple locations in Dubai.

Al Ghurair Retail, who will be implementing Smoothie King’s expansion, represents six fashion brands and plans on opening 45 Smoothie King locations over the next five years throughout the GCC, starting with the United Arab Emirates before expanding into Qatar, Saudi Arabia, Kuwait, Bahrain and Oman.

“I am thrilled to introduce Smoothie King as our first ever food and beverage brand and a meaningful new addition to Al Ghurair Retail’s rapidly expanding portfolio of companies in the UAE,” Al Ghurair Retail General Manager Laurent Cabioch said. “Al Ghurair Retail has seen the increasing demand for healthy food and beverage products for those on the go and Smoothie King will meet this demand as we take the concept from Dubai into the rest of the GCC.”

“By working with dedicated and passionate partners like Al Ghurair Retail, we are able to continue to build our brand and expand our presence worldwide, while preserving brand integrity,” said Smoothie King CEO Wan Kim. “We are confident that the company will be a great ambassador for Smoothie King by serving the global community and helping to grow the brand in the Middle East.”

Smoothie King offers a wide variety of smoothies made with the highest quality ingredients, created to meet all nutritional goals including weight loss, weight gain and increased energy. Smoothie King is currently located in Korea, Grand Cayman and Singapore, and according to Dan Hannah, Vice President of International Business Development, the company is eyeing development in Japan, China, India, Indonesia, the Philippines, Taiwan, Australia and Brazil.