Global Mobile Challenge and Obi Mobiles announce Partnership

Barcelona 7. March 2015: The Global Mobile Challenge and Obi Mobiles announced a partnership at Mobile World Congress in Barcelona on 5th March.  The sponsorship by Obi Mobiles will include the winning applications of the 2015 Global Mobile App Challenge being pre-installed on Obi Mobiles smartphones.

John Sculley, Chairman of Obi Mobiles said: 'The Global Mobile Challenge run by the Applied Innovation Institute, IE Business School, World Mobile Capital Barcelona and their local partners, is a unique initiative that will help young people globally to develop an entrepreneurial mindset and ultimately result in job creation. Obi Mobiles is very excited to be working with the Global Mobile Challenge to make mobile solutions more accessible to everyone.'

Paris de l’Etraz, board member of Applied Innovation Institute and Professor of IE Business School: “Too many countries today don´t provide their youth with an opportunity to take part in the knowledge economy. Working with innovative partners like Obi Mobiles can make a big difference.”
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The Global Mobile Challenge is an annual international competition organized by the Applied Innovation Institute, IE Business School, World Mobile Capital and its local partners, Imtiaz and J-Seed. It is designed to provide students with an opportunity to prepare for, experience, and feel the galvanizing power of real-world competition and allow them to pursue their entrepreneurial dreams right now. In 2015 more than 1.400 teams from Africa, Middle East, Asia, Europe and Latin America participated in the challenge.

Obi Mobiles was established in 2014 with the goal to design and build smartphones that young people would love to own. Obi has partnered with leading Silicon Valley designers to offer iconic industrial design and engaging user experience in superior specification devices at price points that are relevant to its young customers. Co-founded by John Sculley and his partners at Inflexionpoint AC, a billion dollar supply chain company, Obi Mobiles benefits from the linkages and coverage of Inflexionpoint’s global supply chain operations. Obi devices will be rolled out to customers in over 40 countries in 2015. Obi has established a global presence through its offices in San Francisco, New Delhi, Singapore, Shenzhen, Dubai and Miami.