SS14 sees a very natural collaboration for Clarks, working with ‘Queen of Prints’ and celebrity style favourite Orla Kiely, on a capsule collection of six styles. As an acclaimed print designer, renowned for her graphic design and love of pattern, colour, texture and rhythm, Kiely has collaborated with Clarks on her first ever footwear collection. Previewing at London Fashion Week in September 2013, this exclusive capsule collection includes styles for every woman; including a high-block heel with platform, two beautifully feminine mid-block heels, an elegant mid-wedge, a slingback with oversized buckle detail and a fabulous slingback Mary Jane. The stunning collection fuses her stylised every day motifs with clean, modern takes on her passion of 60s and 70s design and will be available worldwide from February 2014. Incorporating colours iconic of her collections with green, mustard, navy and red colour ways, and a real sense of fun – the collection is representative both of Orla’s design heritage and Clarks’ passion for style and substance. With a deliberate focus on craftsmanship, the styles also showcase Clarks’ credentials, whilst maintaining Orla’s attention to detail and love of luxurious fabrics. With a fan base spanning the Duchess of Cambridge, Alexa Chung, Zooey Deschanel, Kirsten Dunst and Karen Elson, it’s thought the new collaboration will also be embraced by the fashion and influencer set, as well as assuring existing Clarks customers on the style credentials of the brand. Orla Kiely comments: “I always wanted to design a footwear collection and for me Clarks was a very natural fit - particularly with their world renowned heritage and quality. Starting out from my original collection of bags and ready-to-wear, to the current wider lifestyle range I’m really proud of, it’s brilliant to now be able to add a stand-out shoe range to complete this. We worked closely with the amazing Clarks team to create our vision and I can’t wait to see women worldwide wearing them!” Darren Day, Group Head of Marketing for Clarks Women’s comments: “Working with Orla and her team has been an absolute pleasure – particularly to deliver her first ever footwear collection. We are incredibly proud of how the styles reflect Clarks’ mantra of Effortless British Style; with a twist on Kiely’s iconic prints, colours and vintage design influences, combined with the recognisable quality of both brands. With an eye for what women truly women in design, I look forward to watching these hit the shelves and subsequently fly out of stores!”
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