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DecideTM raised large scale awareness about diabetes for corporate employees and visitors at DUPHAT Dubai, UAE, March 23rd, 2014: DecideTM Programme, embarked on a drive to conduct free blood sugar screening campaign at the 2014 edition of Dubai International Pharmaceuticals and Technologies Conference and Exhibition - DUPHAT, which was held this month. DecideTM aims to educate, raise awareness and help in the prevention and management of diabetes across UAE and has conducted a record 400 screenings at DUPHAT in 3 days. DUPHAT showcases the significance of the pharmaceutical industry and new trends and technologies used in manufacturing and are branded as one of the prime annual events in the region. DUPHAT has served as a confluence point for drug developers, manufacturers, distributors, academia, physicians, scientists, marketing professionals, pharmacists and many more since its inception in 1995. The World Health Organisation (WHO) and the International Diabetes Federation (IDF) has labeled diabetes as a major healthcare challenge of the 21st century. Complications arising out of diabetes create economic hardships that tend to influence individuals, families, businesses and society as a whole. If the current trends are heard to be believed, the IDF projects that by 2030, the Middle East North Africa (MENA) region will have a population affected by diabetes which will almost double. Ms. Wadad Aboul Khoudoud, Decide Diabetes Programme Director said that, “Diabetes type 2 can be prevented by discipline such as adopting a healthy lifestyle and keeping tab on what you eat apart from doing regular exercises. At DUPHAT we aim at raising awareness against Diabetes among the visitors. Diabetes is menacing at a very high alarming pace and to tackle this challenge; DecideTM regularly conducts blood sugar screenings and educational initiatives. When people are given the right information on the benefits of healthy living, which consists of a healthy proactive lifestyle and proper nutrition, they will be less prone to diabetes and other health-related diseases.” DecideTM apart from educating people affected by diabetes also assists family members understand how better they can aid and assist those who are affected by this condition. This can be attained by encouraging healthy eating habits, promoting regular physical routines, and overall management and monitoring the different body parts which can be affected by diabetes. The DecideTM programme has been associated with healthcare authorities such as Dubai Health Authority (DHA), Ministry of Health, and Emirates Diabetes Society to raise awareness about diabetes within the community. The programme looks forward to promote healthy lifestyle, hold events focused on patients, and provide tools and practical knowhow for patients to manage diabetes in a controlled and efficient manner.
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