KIA Gets its Show on the Road

Dubai, United Arab Emirates, February 26, 2014:  KIA Motors Corp.  - through its sole distributor in the UAE, Al Majid Motors Co. - is getting its show on the road next week when it takes its popular range of SUVs, compact cars and family sedans around the UAE for its annual roadshow. This year’s initiative is offering one lucky customer a trip to Brazil to watch the FIFA 2014 Football World Cup.

Throughout the month of March, automobile aficionados, motoring fans and lovers of a refined driving experience will have the opportunity to witness the launch of “More Stylish than Ever All-New Kia Soul” loaded with surprising elements and features, and get up close and personal with the range of KIA models at four separate locations in the emirates, where they will be able to receive specialist product information, arrange for a test drive and enter the competition to win three nights in Brazil for two people.

“The KIA on Tour roadshow is as popular with everyone at KIA as it is with our customers, as it is the one time in the year where we get to move out of our showrooms and demonstrate our cars to the public in their own environment,” said Mohammed Khader, President of Al Majid Motors Co, KIA. “It is a very rewarding experience, particularly when we engage with customers who hadn’t realised about the value of our marque and the quality of our vehicles. It is nice to be a part of their pleasant surprise. This year we are especially excited to be able to offer one customer and a companion an all-inclusive package to Brazil for the FIFA 2014 World Cup in July,” he added.

The First KIA on Tour 2014 FIFA Road Show will be kicking off on 7th of March in “Al Qasba, Sharjah, followed by second venue at Dubai Festival City, Dubai on March 14th, at Manar Mall, Ras Al Khaimah on March 21st, and finishing up at Bawadi Mall, Al Ain on April 4th. The Roadshow timings are from 3:00pm-10:00pm.

Kia Motors
Kia Motors Corporation (www.kia.com) - a maker of quality vehicles for the young-at-heart - was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in nine manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has over 47,000 employees’ worldwide and annual revenues of US$42 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA - the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan - 'The Power to Surprise' - represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

About Al Majid Motors
Al Majid Motors Co. (www.kia-uae.com) is the sole distributor for Kia vehicles in the UAE. AMMC is a member of Juma Al Majid Group, one of the most reputed business groups in the Arabian Gulf. AMMC currently sells Kia vehicles in UAE through a network of 10 showrooms.  AMMC currently have 5.8% market share in the UAE.  To attend the ever growing KIA customers in UAE, AMMC has a total 10 service centers and 12 parts centres. Al Majid Motors Co is celebrating its 24th year of operation in UAE.