The French Packaging and Processing Machinery Trade Association, the GEPPIA, is proud to present 'Packaging Trends: The future of manufacturing'. This white paper – downloadable in English from www.packaging-trends.com – is a collaborative work signed by some twenty experts and key international players such as Nestlé, Coca Cola, L'Oréal, Pernod-Ricard, Carrefour, etc. It gives a comprehensive review of today's main packaging and processing trends.
A fast-growing industry, packaging must adapt to an increasing number of constraints and its future depends on the development of both recycling and valorization. As this sector expands and changes, the time is right to take a look where it is heading. 'Packaging Trends: The future of manufacturing' is a white paper offering a wide range of perspectives through insights shared by executives and experts from the consumer goods, retail, packaging and processing industries. All agree that a few fundamental trends are shaping Western companies: reducing the environmental footprint, avoiding food waste, protecting consumers, economizing raw materials and optimizing used materials: “providing added value at the lowest cost” (Coca Cola).
However, the role of packaging is also to help sell, attracting consumers by creating meaning and a relationship. For some companies, there is a desire to “premiumize their packs” (i.e. Pernod-Ricard). Packaging is also being created to adapt to specific target populations (seniors…). Intelligent packaging is also featured, designed to be “economical, ecological and connected”. For food products, cosmetics and medicine, traceability is a major avenue of development that is moving towards interactivity with clients (L'Oréal). Specially adapted packaging can also play an important role in the fight against counterfeiting. Paradoxically, this increasingly sophisticated packaging shares the spotlight with a retro cardboard trend. Concerning processing equipment, industry specialists aim to improve ergonomics and develop intelligent man-machine interfaces, as well as focus on flexibility to respond to growing client demands. As one professional says: “we must invent simpler, easy to clean, ergonomic and reliable machines”. Moreover, packaging development priorities are not the same across the globe. For example, the growth in unit-dose containers for the North American pharmaceutical industry, intelligent printing and a growing demand for flexible packaging in Asia … Edited by Nexteo Conseil, 'Packaging Trends: The future of manufacturing' can be downloaded from two dedicated internet sites: www.packaging-trends.com (in English) and www.tendances-packaging.com (in French). The paperback version (21 x 15 cm) is available on Amazon in English (http://www.amazon.co.uk/gp/product/2954599006) and in French http://www.amazon.fr/dp/2954599006 Contributors to this collective paper are Arcil, Gebo Cermex (Sidel), Luceo (Tiama), Mecapack (Proplast), Serac Group, Sleever International, Schneider Electric and Fanuc Robotics. More information: www.packaging-trends.com
Twitter: @PackagingTrend
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