- The world’s fastest growing motorsport - Formula E - is set to break new ground with an exclusive, never-been-done-before motorsport experience for some of the world’s most-followed personalities to see what it takes to be an elite Formula E racing driver
- British entrepreneur Brooklyn Peltz Beckham, Argentine footballing legend Sergio Agüero, US custom car influencer Emelia Hartford, US tech content creator Cleo Abram, British actor Lucien Laviscount, and US multi-hypenate creative Vinnie Hacker are among the first names confirmed, with more names and team pairings to be announced soon
- Each personality will be paired with one of the 11 Formula E teams that are some of the world’s most recognisable racing brands including Jaguar, Nissan, McLaren, Porsche and Maserati
- Fans will be able to follow their journeys through real-time digital and social led content on Formula E’s social media channels across 5-6 March, while all the action will be captured for a special feature documentary coming later in 2025
LONDON, UK. Thursday 30 January. 2025 – Formula E is excited to announce the launch of ‘Formula E Evo Sessions’, a motorsport-first that will give 11 personalities from the worlds of sport, tech and entertainment the unprecedented opportunity to get behind the wheel of the world’s fastest electric race car - the GEN3 Evo - and understand what it takes to reach the pinnacle of motorsport.
Over the next six weeks - ahead of the track event at the Miami International Autodrome (Hard Rock Stadium) on 5-6 March 2025 - a carefully curated collective of 11 of the world’s most-followed and popular personalities, comprising actors, athletes and content creators with a combined reach of over 300 million, will be paired and embedded within Formula E’s elite race teams and drivers as part of their preparations.
In the two-day event they will have prepared for, they will experience the breathtaking performance of the all-new GEN3 Evo race car on the track, capable of 0-60mph/100 kph in just 1.82s - 30% faster than a current F1 car - as well as take part in a number of familiarisation laps to accustom themselves to the altered track layout.
First to be announced of the 11 participants include:
- Brooklyn Peltz Beckham, entrepreneur (UK)
- Sergio Agüero, former Premier League, La Liga and Argentina football player (ARG)
- Cleo Abram, tech content creator (USA)
- Lucien Laviscount, actor (UK)
- Emelia Hartford, custom car builder and influencer (USA)
- Vinnie Hacker, multi-hyphenate creative (USA)
- The remaining five participants, as well as announcements detailing which Formula E teams and drivers they will be paired up with and will offer technical driver coaching, will be revealed over the coming weeks across Formula E’s social media channels.
All participants will receive an intense training programme that includes simulator sessions, physical conditioning, driver coaching, hardware customisation and engineering briefings. They will experience first-hand just how tough and complicated it is to prepare, train and drive like a world-class racing driver.
The entire journey from rookie-to-racer will be captured for social-first content, through the creators’ lens, and shared across their and Formula E's social media channels. The whole experience will offer fans a rare and exclusive behind-the-scenes, access-all-areas viewpoint into the world of Formula E, not from the perspective of the grandstands, but directly behind the wheel. It will showcase what it truly takes to compete at the pinnacle of electric racing, with a feature-length documentary coming later in 2025.
Jeff Dodds, CEO, Formula E said:
“The initial reaction when I presented the concept of ‘Evo Sessions’ to our teams and partners was, ‘this is wild!’ - which is when I immediately knew we had to bring it to life. We wanted to do something that has never been done before in motorsport; something that would give audiences and our fan base a unique perspective into the world of a Formula E driver, through the eyes of some of their favourite online personalities.
“Formula E is the fastest growing motorsport in the world, and we have a clear target to hit half a billion fans by 2030. Through collaborating with some of the biggest names in popular culture right now, we’re able to open up Formula E to a whole new fanbase.
'I’ve been lucky enough to get behind the wheel of a Formula E racing car, but this event will be truly eye opening on what it takes to be an elite racing driver. It will uncover the world-class ability of the drivers and teams alike and highlight the raw skill and ingenuity we have in the championship.”
Brooklyn Peltz Beckham, said:
“I’ve loved motorsport all my life, so when the opportunity came to be a part of Evo Sessions with Formula E, I jumped at the chance. I love it as a sport, but it’s an incredible opportunity to actually get behind the wheel and experience what it takes to compete at the top level of motorsport. The performance of the cars is insane, so I’m pleased I’ll be learning from the best in how to get the most out of them.”
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