Dubai PR Network, Online Press Release from Dubai and Middle East
 
Local News and Government
Filter PR by
  
IMOSION plays key role in Sharjah's thriving cultural hub by bringing the first-ever Sharjah Literature Festival to life

23 January 2025, Sharjah: IMOSION, a bespoke brand experience agency in the UAE, is proud to have played a pivotal role in orchestrating the inaugural Sharjah Literature Festival - a joint collaboration between the Emirates Publishers Association and the Sharjah Book Authority, under the patronage of His Highness Sheikh Dr. Sultan bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, and with the guidance and support of Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority and Honorary President of the Emirates Publishers Association.

The first-ever Sharjah Literature Festival launched from January 17 to 21, marking a significant cultural milestone for the emirate. The festival was warmly received by literary enthusiasts, authors, and cultural leaders, who celebrated its inaugural edition as a pioneering contribution to the local literary landscape.

Through their forward-thinking involvement, IMOSION built this festival into a landmark event, deepening appreciation for literary arts in the UAE and beyond, further heightening Sharjah’s position as a highly sought-after cultural destination.

Creating a hive where literature loves thrive

Sharjah Literature Festival - attended by many guests over four days - drew on various areas of IMOSION’s multi-disciplinary expertise, from designing and branding the venue setup to management of logistics and on-ground execution.

The festival’s thoughtfully curated visual identity included a noteworthy grand entrance arch, bespoke publisher stands, and a themed stage. Sharjah Literature Festival was inaugurated with a vibrant opening ceremony presented by author Sheikha Al Mutairi, featuring a captivating fusion of visual and musical arts.

Adding to the event's charm, Emirati calligrapher Abdullah Alastad performed live, accompanied by poet Zigzag Ghanem’s recital of deeply moving Arabic verses. Sheikha Bodour Al Qasimi expressed immense pride in the launch of this major milestone in Sharjah, an emirate celebrated as a hub of culture and creativity.

She said: “The Sharjah Literature Festival is a celebration of our shared stories and a platform to nurture Emirati creativity. By connecting the past with the present, this festival elevates the transformative power of literature to inspire progress and cultural dialogue. These stories will resonate not only within the UAE but also across the world, building bridges of understanding and imagination.”

The festival presented a flurry of engaging experiences, ranging from author talks, panel discussions, and live readings. Visitors also enjoyed five daily musical performances, eight workshops, 20 cultural programs, and 40 publisher outlets. Considering every detail down to the food, the distinct dining experience featured offerings from over 10 boutique homegrown brands, enriching the overall experience.

A special initiative was also organized by the Emirates Publishers Association - the Menassah supermarket themed pop-up showcased all their books, branded merch, and literary items. It was hugely popular, and a must-visit at the festival.

Islam Fahim, Founder & CEO - IMOSION, shares: “We are honoured to have worked on this phenomenal project. It fills us with such pride to play a key role in Sharjah's position as a hub for international literary and cultural exchange in the region. Having worked with renowned UAE brands, we look forward to weaving even more of our nuanced creativity and cultural understanding into the nation’s cultural fabric.”


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 4186 times
PR Category : Local News and Government
Posted on : Tuesday, July 22, 2025  12:00:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Dubai Cares and Marriott International unite to advance chil...
Next Story : RTA engages Al Warqa residents to gather feedback and showca...
Email this article Print this article

Share this article with your friends and followers
NewsVine
 
 
Most Viewed Press Release posted in the last 7 days
IATA Releases Updated 2025 Manuals Reflecting Latest Industry Standards [66322-Views]
SHEGLAM X Hello Kitty Returns for Valentine's Day with an Even Sweeter and Dreamier 2.0 Co... [29454-Views]
Fueled by global success OMODA & JAECOO set to accelerate into UAE Market with immersive... [28884-Views]
Own Your Valentine's Look With Catrice: Flawless Brows & A Blush That Speaks Love [25174-Views]
Panasonic reaffirms commitment to Nigeria, outlines vision for stronger market dominance [23267-Views]
Host with Heart: REDTAG's Ramadan Home Collection Elevates Every Gathering [19885-Views]
Under the Patronage of Prince Khalid Al-Faisal, Governor of Makkah Region Experts from the... [19573-Views]
NTT DATA to showcase cutting-edge technologies at LEAP 2025 [19094-Views]
Bollywood Stars Blazed the Track at Dubai Autodrome for ‘DSBK Middle East Championship' [14120-Views]
DoxAI to join UAE's Nextgen FDI Initiative to Drive AI-Powered Business Transformation [13333-Views]
UAE and Argentina Explore new Investment Opportunities at Economic Seminar in Abu Dhabi [13157-Views]
Malabar Gold & Diamonds Strengthens Presence in Qatar with the Launch of its 13th Showroom... [13116-Views]
Rybakina edges out jabeur in three-set classic at mubadala abu dhabi open [12603-Views]
1964 ferrari 250 lm wins prestigious the peninsula classics best of the best award [11890-Views]
RTA, e& UAE explore advancing future technologies in mobility and communications [10926-Views]
Hafeet Rail Awards Three Strategic Contracts and Secures a Landmark Agreement to Advance O... [9820-Views]
Panasonic and Beamcast join forces to accelerate broadcast innovation in Qatar [9688-Views]
BKN301 announces Qatar office as the regional headquarters for all MENA operations [9545-Views]
Malabar Gold & Diamonds to expand into New Zealand, leveraging the opportunities created b... [9016-Views]
BluSmart Wins 'Best Ride-Hailing Service of the Year' at Truck & Fleet Awards 2025 [8848-Views]
Ahmed Al Maghribi Perfumes celebrates 25 years of business excellence; announces global ex... [7745-Views]
NAS Sports Tournament adds New Olympic & Popular Sports Competitions to the 12th Edition o... [7482-Views]
João Almeida battles towards podium as Volta Valenciana heats up [7298-Views]
Emirates and Air Peace sign interline agreement, expanding travel choices to 13 cities in ... [6757-Views]
Asha's Restaurant Honored as Best Indian Restaurant at BBC Good Food Middle East Awards 20... [6552-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Back to Section Home

Related Stories

 
Top Sections
 
Top Stories