Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  

The Peugeot I-Cockpit® is Turning 10: The Story of a Bold and Successful Invention

 
The Peugeot I-Cockpit® is Turning 10: The Story of a Bold and Successful Invention
28th March 2023:  The PEUGEOT i-Cockpit® is turning 10: The story of a bold and successful invention
More than 10 years ago, with the first generation of the PEUGEOT 208, PEUGEOT dared to revolutionise one of the elements that has evolved least in the history of the car: the driving position. Since then, almost 10 million units have been produced and the i-Cockpit® has been extended across the entire range. It has proven its excellence in improving the emotion, safety and comfort of drivers and passengers, now a distinctive feature of PEUGEOT vehicles.
 
ALLURE: Unique and innovative design.
EMOTION: Incomparable and intuitive driving experience.
EXCELLENCE: Revolutionary ergonomics.
 
The i-Cockpit® concept was created with its three fundamental elements, which have remained unchanged ever since:
 
• A compact steering wheel for a better driving feel and optimal handling.
• A elevated display that allows the driver to view all driving-related information while keeping his or her eyes on the road.
• A large central touchscreen, within easy reach and view, which allows the driver to manage the car's main functions.
 
The i-Cockpit® is now a 'signature' feature of each PEUGEOT. It can be found across all models and is also the story of a successful gamble.
 
The story began in 2010 with the presentation of the PEUGEOT SR1 concept car at the Geneva Motor Show, an elegant coupé-cabriolet that showcased some of the thinking going on at the brand. This included a revolutionary driving position that turned the traditional codes of design and ergonomics on their head...
 
At the time, the PEUGEOT teams were looking to develop the driver's seat for more onboard emotions, more ergonomics and more safety. A small team of designers and engineers set to work: fairly quickly, the proposal for a smaller steering wheel emerged. Until then, in a car, the steering wheel was large and the information on the display was read through the steering wheel. The reasoning behind this was that this conventional positioning of the display and steering wheel was distracting. The best position for reading the information was
 
at eye level. The information had to be mounted at eye level. This new position, combined with a smaller steering wheel, created an entirely new system, with a display which came to be known as the “head-up display”. A touch screen was added, which made all the controls much simpler and added connectivity. This was the beginning of touch screens for PEUGEOT.
 
'The stakes were high for the brand, we were taking a calculated risk by committing to such an innovative and novel concept. Above all, we had to make sure our customers liked the concept. We organised tests on a circuit with French and German customers. We had them drive a car with a regular steering wheel and dashboard, then we put them in the prototype with this new steering wheel and this new elevated cluster. The feedback was excellent, very qualitative. The young people appreciated the sportiness, while the older ones felt that it was agile, that it was modern and that it represented a shift from the past. Everyone took to the little steering wheel with great ease. We were absolutely convinced that we had something unique.” Jérôme Micheron, Peugeot Product Director
 
In 2012, the PEUGEOT 208 proudly displays the i-Cockpit® and causes a stir
 
The first generation of the PEUGEOT 208 caused a stir by introducing the i- Cockpit® as standard. It quickly established itself as an innovation that
 
transformed the driver's experience:
 
• More driving pleasure: thanks to the compact steering wheel, the car is even more agile to the driver's movements, who also needs to move his arms less for the same manoeuvre.
• More driving comfort: with the instruments in front of the eyes, there is less eye strain. The lower steering wheel allows the driver's arms to be positioned at more comfortable angles, and the central touchscreen allows intuitive operation of the vehicle's main functions.
• Optimised safety: the compact steering wheel makes reactions quicker, the elevated display makes the eyes more focused on the road, and the dashboard alerts are more visible. All this reduces driver fatigue and therefore increases safety.
• A unique design: technological and refined, it enhances the driving experience.
 
Constantly evolving to better adapt to customer needs
 
Since its appearance, the PEUGEOT i-Cockpit® has continued to evolve and modernise. In 2016, the second generation of the PEUGEOT 3008 and PEUGEOT 5008 unveiled a version with a 12.3-inch digital display that can be fully customised and personalised, while toggle switches are placed under the central touchscreen to make access to essential functions even easier. In 2019, the second-generation PEUGEOT 208 introduced a 3D digital cluster.
 
 
The PEUGEOT i-Cockpit went one step further on the new PEUGEOT 308 (2021) and 408 (2022) with the introduction of the new i-Connect® infotainment system, a new compact steering wheel capable of detecting the presence of the driver's hands when using the driving aids and touch-sensitive i-toggles that can be configured for air conditioning, telephone contacts, radio station and application launch settings... all of which can be set at the user's discretion.
 
The PEUGEOT i-Cockpit® has not finished evolving
 
The story of the PEUGEOT i-Cockpit® is still in its infancy, 'The i-Cockpit® must always remain intuitive, dynamic and iconic: this is one of our objectives. PEUGEOT has been the forerunner in this field, so it's up to us to continue to pave the way for ever more innovation and inventiveness in order to stay one step ahead and remain iconic. It is about constant renewal to continue to surprise and remain at the top level. We know one thing for sure, the i-Cockpit® has a bright future! Bertrand Rapatel, Director of Interior Design at PEUGEOT
 
 
The PEUGEOT INCEPTION concept, presented at CES in Las Vegas at the beginning of the year, shows the evolution that the new PEUGEOT i-Cockpit® could take, even more intuitive shows the future evolution of the i-Cockpit with the Hypersquare, a revolutionary new steering control, offering new gestures for a new generation, brought up on tablets and smart devices.
 
 


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 13878 times
PR Category : Automobile
Posted on : Wednesday, March 29, 2023  11:14:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Kia EV9 Reshapes SUV User Experience with Superior Design an...
Next Story : Bentley Emirates Wins Double at Bentley Motors' Regional Dea...
Email this article Print this article

Share this article with your friends and followers
NewsVine
 
 
Most Viewed Press Release posted in the last 7 days
Last-Minute Eid Shopping With Max Fashion's New Collection [32431-Views]
Yates takes lead at Tour de Suisse summit finish [21263-Views]
GLOBAL RESEARCH REVEALS: 64% of Saudi Based Consumers are Concerned about the Environment,... [20602-Views]
Living Proof® Brings Its Pioneering, Science-Backed Haircare Solutions To The Region [15076-Views]
Introducing the LUSH Spa: A Sanctuary for Self-Care and Holistic Wellbeing [13481-Views]
Meet Your Hair Care Match With Lush's New Gift Sets [12792-Views]
Celebrate kindness and joy with Lush's festive Eid collection [11328-Views]
Xiaomi introduces Redmi 13: Fun Features for Creativity [8749-Views]
Eid Al Adha Fun For Families: Shop, Win & Celebrate At Arabian Center [8307-Views]
UAE's Student Entrepreneurs Presented Innovations at INJAZ UAE's Annual ‘National Company ... [8110-Views]
Union Coop Allocates 5 Varied Promotional Campaigns During June [7351-Views]
Launching Redmi Pad Pro in United Arab Emirates [7331-Views]
Jumbo Electronics Announces Exclusive Eid al-Adha Offers on Devices and Electronics [7036-Views]
Exciting Entertainment, Promotions, And Raffles: Mall Events Not To Miss This Eid Al Adha [6999-Views]
Line Investments & properties, Summer Super Sale gets its first set of winners, receiving ... [6785-Views]
Grab online Exclusive EID Ticket for just AED 80 at Emirates Park Zoo & Resort! [6531-Views]
Embrace Family Bonding Moments with Luxury Father's Day Offers at Sofitel Dubai Downtown [6503-Views]
Experience Endless Joy at Mercato This Eid Al Adha! [6400-Views]
Gather The Family Round For Redefined Entertainment This Festive Season With LG's Oled 4k ... [6289-Views]
Waterfront Market Gears Up for Eid Al Adha with Freshest Offerings and 30 tonnes of Daily ... [6035-Views]
Health Tips for Pilgrims During the 2024 Hajj Season [5777-Views]
Mohammed Bin Rashid Library Announces Launching Five Research Theses Publications for PhD ... [5658-Views]
EDGE Signs Two MoU Agreements with Cummins Arabia [5650-Views]
GEMS Education spearheads transformation of Arabic language learning with high-tech centre... [5601-Views]
Dubai Municipality allocates 3,150 cleaning supervisors and workers to oversee public hygi... [5498-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
Back to Section Home

Related Stories

 
Top Sections
 
Top Stories