Parrot supports WeForest for reforestation project

1 Parrot Pot = 1 tree

• Parrot supports WeForest association within the framework of a project of reforestation in the north of Ethiopia.
• For each Parrot Pot bought in the world, WeForest will plant a tree.

Dubai, UAE, December 4, 2016:  The project supported by the operation “1 Parrot Pot = 1 tree” is located in the region of Tigray, in northern Ethiopia.

The objectives are to restore a forest on a non-productive land protected from agricultural practices and grazing, to fight against the harmful effects of the climate change and to get the local population involved in the long term.

Of the 17 species of trees adapted to Tigray, the Olea europaea, the Acacia abyssinica and the Juniperus procera were recommended by the local population.
Discussions with the local populations are crucial because they ensure their involvement in the long term and their commitment to the project with the management of the nurseries, forestry activities or the construction of water conservation structures in the plantation area.

“The WeForest project interests us insofar as it takes part in the protection of vulnerable regions against the impact of climate warming, but also because it really implies the local populations in order to ensure the durability of the project by a collective awakening of the need for preserving our forests,” explains Henri Seydoux, founder and CEO of Parrot. “At Parrot, the questions related to the environment and ecology have interested us for several years, at small and average scale. For the individuals, with the development of smart objects, like Parrot Pot, able to meet the needs of the plants. For the professionals, thanks to drones equipped with sensors able to read in the infra-red and with solutions for data analysis. That makes it possible for example to a farmer to have a better understanding of his field, a better comprehension of the state of his crops and thus to control his consumption of pesticide and therefore its ecological impact.”

About Parrot Pot
Parrot Pot is a smart pot that automatically waters your plants when necessary, regulates its water consumption when you are away and advises you on the maintenance of your plant.

Parrot Pot is a tech-savvy product that will enable your plant to communicate with you, and for you to understand it; it is the peace of mind to keep the plants you love in good health, even the most fragile ones, when you are away.

MSRP: AED 599 (Colors: Slate Gray, Brick, Porcelain white)