Stadium Fuses Fitness with Fashion for Autumn/Winter 2016

VIP showcase for the new season at Uenergy Gym, DIFC

Dubai, UAE, September 3, 2016: Stadium, the multi-brand sports and active lifestyle retailer, celebrated the start of the new season with a VIP evening of fitness and fashion on august 30. Guests were invited to see this season’s latest collection at the trendy DIFC boutique health club, Uenergy.

Speaking on the occasion of the new A/W16 stadium collection launch, Ashok Aithal, Head of Retail – Sports, RSH said: “It is an exciting time for sports and fashion – sportswear is no longer just confined to the gym but has become its own entity as an everyday street-style staple in the fashion world. This season we have combined colours, prints and shapes with functionality and the latest technologies to create a collection that is suitable for all occasions with a fun athletic feel.”

The event showcased the latest sports and activewear fashion, accessories and technology from some of the world’s top sporting brands including the likes of Adidas, Reebok, Nike, Puma, Under Armour, and Umbro.

The new stadium collection clearly showed why sportswear is here to stay. Hi-tech fabrics and sporty modern shapes blend seamlessly with old school designs in a very organic and fresh way. Bold prints and bright colours layered together in unexpected ways co-exist naturally with pastels and vintage inspired garments. This creates a collection of ideal statement pieces not only for the gym, but also for the modern laid-back wardrobe.

Following the show, guests were invited to put the new season’s products to the test during an express workout with UEnergy’s expert trainers, which combined the gym’s total body circuit class, UFit, with UEndurance routines to train heart, lungs and willpower.

“We didn’t just want to give people a glimpse of what is in store at Stadium, we wanted to give them an immersive experience of what it is like to live the stadium way of life – a dynamic and active lifestyle that never compromises on fashion or functionality” added Aithal.

The evening concluded with healthy bites served in the gym’s onsite cafeteria.

The new A/W16 collections are available in-store now at stadium’s 12 outlets across the GCC.