Dubai, UAE, April 7, 2016: After the success of the initial launch of the Swarovski Activity Tracking Jewelry collection in the USA, China and Hong Kong, Swarovski is delighted to announce its plans to release the range globally, streamlined according to consumers’ favorite products. Embedded with innovative activity tracking technology, the Activity Crystal at the heart of the collection is generating extensive interest amongst modern and multifaceted women thanks to the unique pairing of glamour and femininity with wearable technology. The Swarovski Activity Tracking Jewelry Collection, designed in collaboration with Misfit, is Swarovski’s first smart range to offer pioneering technology in its iconic crystal. Beautifully set against the Swarovski Slake bracelet or sleek sport band, the wearable technology is a truly elegant fashion accessory. “With the Swarovski Activity Tracking Jewelry Collection, we bring our jewelry expertise and global reach to a category which has historically been dominated by male consumers”, explained Senior Vice President APAC Product Marketing, Joan Ng. “Versatile enough to dress up or down, the Activity Crystal gives the modern woman a fitness tracker that looks and feels like a piece of jewelry, so she never feels the need to leave home without wearing it, and at the same time it reminds her to stay active and fit throughout her days and nights.” The Perfect Companion for the Modern Woman to Look and Feel Great The centerpiece Activity Crystal is embedded with expert tracking technology to log physical activity both day and night. Both lightweight and soft to touch, the Swarovski Activity Tracking Jewelry saves fitness goals to best help you focus on the finish line. To review activity, the crystal synchronizes wirelessly with the wearer’s smartphone, allowing you to set the goals, log a food diary and share progress with friends to aid a healthy and beautiful lifestyle. Water resistant up to 50 meters, the Swarovski Activity Tracking Jewelry is the perfect companion for the active woman of today. When touched, lights indicate both the time and status of activity accomplished, perfect for body conscious women seeking a discreet way to accelerate their fitness and wellbeing. Combining Style with Functionality In addition to the Activity Crystal’s multiple functions, the crystal also acts as a beautiful piece of jewelry, designed to ensure the wearer looks on-trend all day, every day. Whether it’s the sport band for a morning workout, or a Slake bracelet for work, the smart collection effortlessly transitions from day to night. Available to purchase within a set including, a Slake bracelet, the Activity Crystal and a sport band or as individual pieces, the numerous options ensure versatility that can complement all styles and looks, enabling the wearer to match her Swarovski Activity Crystal to every outfit and occasion. Two bracelet designs are available, each created in a range of fashionable colors: Swarovski’s iconic Slake bracelet or its Deluxe version, both studded with a string of dainty crystals for an easy to wear silhouette which pairs easily with other Swarovski bracelets. The sleek sport band, with a soft touch, transitions to the gym seamlessly. Embossed with the Swarovski Swanflower® design, the sport band in black, blue or white is perfect for supporting the Activity Crystal during a workout or whilst sleeping, thanks to its supple and discreet nature. Swarovski Activity Tracking Jewelry Collection - SETS Swarovski Activity Tracking Jewelry Collection Iconic Slake Set, gray or blue
Set composed of Activity Crystal in clear color, Slake bracelet carrier in light gray, blue or pink Alcantara® fabric and Swarovski crystals, and black, white or blue silicone sport band. Swarovski Activity Tracking Jewelry Collection Slake Deluxe Set, pink, black or white
Set composed of Swarovski Activity Crystal in clear color, Slake bracelet carrier in light pink, black and white Alcantara® fabric and Swarovski crystals, and white or black silicone sport band. Swarovski Activity Tracking Jewelry - CARRIERS Slake and Slake Deluxe Bracelets
Carrier in Alcantara® and Swarovski crystals, available in 9 shades. Bracelet has an adjustable size (36/38cm double wrap). The Activity Crystal is NOT included. About Misfit
Misfit invents and manufactures wearable and smart home products. The company was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix.
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