BAUME & MERCIER SPARKS BUZZ AT THE SIHH 2016
Dubai, UAE, January 19, 2016: This young French designer views matter as the core of her art. Baume & Mercier highlights the work of this artist by entrusting her with the stage-setting of its SIHH displays focused on themes dear to the watchmaking Maison and embodying Celebration: “joie de vivre”, birthdays, weddings, births, graduations and motorracing victories. Each one-of-a-kind display called for meticulous craftsmanship. The paper sculpted by Maud Ventours becomes a many-faceted showcase for Baume & Mercier
timepieces. Maud Ventours’ softly toned geometrical works subtly evoke the complexity of watch movements. “I really enjoyed working with Baume & Mercier, because watchmaking is fascinating in terms of its techniques and materials. The Celebration theme is a rich source of inspirations because it represents life’s highlight moments.”
Maud Ventours
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