Dubai, UAE, January 14, 2016: Paule Ka’s SS16 collection preview was an affair to remember -celebrating the House’s latest work surrounded by the region’s key editors, influencers and TV networks. Guests were invited to the Salon Prive at the at the newly opened St.Regis Hotel to discover 17 pieces from Maison PAULE KA’s strictly chic and vibrantly graphic SS16 collection. Media mingled, feasted on sumptuous canapes and were able to walk amongst the collection to touch and feel the femininity of the fabrics and appreciate the detail of the dresses. Guests even gathered for a mini photoshoot in front of the enormous 3D logo stationed at the entrance ! The collection - a transitional body of work designed by Paule Ka’s in-house studio (ahead of new Creative Director Alithia Spurri Zampetti’s FW16 collection) offers a versatile wardrobe: small dresses cut in fresh fabrics, pantsuits in renewed cuts and printed tops with visual effects mixed and accessorized to go from an urban day-look with modern elegance to an evening look with sophisticated charm. Inspired by German artist Escher’s work, the silhouettes are sleek, the lines clean and feminine and the motifs geometric. A puzzle like check pattern is the main theme of the collection and adorns dresses, skirts, and coats. The motif comes in black and white as well as introducing a new color palette, mixing soft pink and blue pastels, bright yellow and deep green, breathing life into cotton canvasses, batik jacquard, and pebbled leather pieces. Other signatures included tricolor stripes, oversized, which reinforce the graphic and ultra modern dimension of the collection. The brands’ emblematic bow is reinvented with a modern flair; its contours are sharp and laser cut, while the fabrics used are new and inventive from seersucker and faille to batik. Dresses, which are the flagship pieces of Maison PAULE KA have also been reinvented: Faithful to PAULE KA’s codes, certain dresses mix two colors or two fabrics. The music and atmosphere of the day were both rich and romantic in keeping with the Parisian elegance of the brand. Ensuring no guest left empty handed, along with a signature scarf from Paule Ka, a talented illustrator was on hand to sketch each guests’ portrait on their favourite look from the collection, providing a stylish momento for all! Paule Ka is available in Dubai: Mall of The Emirates, The Dubai Mall. Kuwait: The Avenues Mall Qatar: 51 East, Lagoona Mall.
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