Agriform showcases its premier Italian PDO cheese selection at Dubai press conference

Solo Restaurant at Raffles Hotel Hosts Conference on Tuesday 8th September

August 30, 2015: Agriform, a market leader in the production of quality Italian cheeses, together with the European Union and Sopexa the marketing agency for Food, Drink and Lifestyle, is delighted to host a press conference about its wide range of premier Italian PDO cheeses on Tuesday 8th September at Solo Restaurant, located within Raffles Hotel, WAFI. The conference will introduce five Italian PDO cheeses to the market: Grana Padano, Parmigiano Reggiano, Piave, Asiago, and Pecorino Toscano. PDO (Protected Designation of Origin) products represent excellence in European food production and are both the result of a unique combination of human and environmental factors characteristic of a certain geographical area.

Hosted by Sardinian Chef and founder of Solo Restaurant, Corrado Pani, the conference will run from 11am until 1pm. The aim of the conference is to educate on the agricultural advances and developments of recent years and to highlight the values transmitted by quality labelling, “If they are to perform their role in distinguishing specific products, information relating to European quality marks needs to be transmitted correctly to consumers” says Raymond Lemmens, Agriform Area Manager. “Italian PDO and PGI (Protected Geographical Indication) products are part of our heritage and they are now working with a quality certification system to ensure the safeguarding of our produce”. Chef Corrado and his team will revisit classic recipes through live demonstrations and tastings on close of the conference.

The United Arab Emirates are included in a three-year program established by Agriform along with other countries such as Russia, Egypt, Libya, Algeria and India. Their objectives will be achieved through a series of events and initiatives, which aims to reinforce the competitiveness of European Agriculture, to spread knowledge of the European quality systems and to contribute to the developments of new markets for the group.