Dubai UAE, May 25, 2015: New Era, the international lifestyle brand with an authentic sports heritage, is proud to unveil the “Miami Vibe” collection for Summer 2015. The Miami Vibe collection introduces summer-inspired photo prints to create the latest seasonal look. Combining palm tree graphics with a warm sunset colour palette, this tropical trend is carried across several headwear and apparel silhouettes including the signature 59FIFTY, the newly introduced Original Fit 9FIFTY Snapback, the trend-inspired bucket hat and the popular varsity jacket. The collection draws upon seasonal materials including mesh fabric overlays for added comfort and breathability, pale denim finishings and lightweight cotton fabrics for prolonged wearability during the warm summer months. The collection also pays tribute to New Era’s 95 years of craftsmanship with detailed embroidery, patterned logo in-fills and regionally produced apparel garments. The collection will launch in United Arab Emirates stockists from April 2015 including Al Boom Marine stores, Footlocker and Adventure HQ.
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