Available in Classic and Sport variants for Men and Women Venturing into the lifestyle segment, Splash the Middle East high-street retailer has announced the launch of its perfume line, as part of its growing business. Titled ‘Love Splash’, the range consists of two variants namely Classic & Sport for both men and women. The perfume has been created exclusively for Splash by perfumer Sergio Momo from Italy bringing in the fashion element via packaging and design and ensuring quality and price levels are met via the scents produced. Talking about a category expansion in the business, Raza Beig, CEO Splash & ICONIC said, “As a business we dress millions of customers across the Region and with an aim to constantly improvise we ventured into Perfume which will be an important category for us to complete the look & feel. The Splash perfume is made in Italy with no compromises on the oils and design and we wish to offer this product at AED 100 for a 100 ml bottle, thus cementing our fashion & affordability proposition to our deserving customers.” “Love Splash currently includes 4 options and if well received by the audience we do aim to grow this category further,” added Raza.
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