Reebok Powers Up the Perfect Crossfit® Shoe

Reebok CrossFit Nano 4.0 is More Durable, Adaptable and Robust Than Ever Before

UAE: 27th, July 2014 – In 2011, Reebok, as the exclusive provider of officially licensed CrossFit® footwear and apparel, introduced the first generation of the Reebok CrossFit Nano, and the shoe was readily adopted by the CrossFit community and the following year, Reebok improved upon that shoe with the Reebok CrossFit Nano 2.0 – adding design and structural elements to help improve the performance of the shoe in daily workouts. Now, just in time for the 2014 Reebok CrossFit Games, Reebok introduces the Reebok CrossFit Nano 4.0, a competition-level evolution of the popular platform. This is the shoe to choose when you don’t want to leave anything to chance.

A number of important innovations make the Reebok CrossFit Nano 4.0 the ideal CrossFit performance shoe. One of the most visible changes is the new Duracage upper – a composite part made up of a polyurethane frame cast directly into an airmesh to provide flexibility, protection and stability in a lightweight package. The thickness of the Duracage varies throughout the upper and based on CrossFit movements some areas are thicker to help provide more lateral stability and rope protection, and other areas have strategically placed textures that offer grip, durability and flexibility.

In addition to the Duracage, the zoned mesh upper provides breathability in the tongue; the lateral and medial quarter meshes have excellent cooling and strength properties; and the vamp mesh is slightly tighter to provide added durability. A new anti-shift gusset in the tongue helps keep it in place, secure over the top of the foot.

For this generation of the shoe, Reebok made significant improvements to the outsole as well. The low-profile, flat-to-the-ground outsole has two levels of traction: bigger lugs for overall grip; smaller grooves that help to disperse water, dust and chalk; and Metasplit grooves that allow for metatarsal splaying and multi-directional flexibility. Foam composites in the heel and forefoot helps provide stability for weightlifting and heavy squats, and responsiveness for movements with rebounding like running, box jumps and double unders.

Last, but definitely not least, new RopePro Outsole technology is designed to provide grip and slip, regardless of your climbing technique. This highly abrasive-resistant material has an asymmetrical design, with moulded lines on the medial side for added grip, and a smooth lateral side to help make descending a rope more efficient.

“At Reebok, we are focused on building product for functional human movement, and the Reebok CrossFit collection takes this philosophy to the extreme,” said Chris Froio, Head of Training at Reebok. “The evolution of the Reebok CrossFit Nano franchise demonstrates that we’re always working to build one of the best, most functional products out there. As CrossFitters, designing product for CrossFitters, we know that this shoe is the one we’d want to put on in competition as well as when hitting a daily WOD at a CrossFit affiliate gym.”

While the Reebok CrossFit Nano 4.0 is the perfect shoe for attacking competitions or your daily WOD, the Fall/Winter 2014 Reebok CrossFit footwear line also includes the Reebok CrossFit Lifter and the Reebok CrossFit Nano Speed. The Reebok CrossFit Nano Speed, which is new this season, is designed specifically for longer-duration workouts that include more running – whether sprints or distances.

Beyond footwear, the Fall/Winter 2014 Reebok CrossFit apparel collection features a number of new products and innovations based on feedback from the CrossFit community. For women, the biggest story of the season is the new approach to the bra. Designed to help women focus on functional movements, the three new bra styles are designed for different body types. The Reebok CrossFit Performance Bra provides support both through the elastic bra band and ergonomically-placed straps, which provide full mobility without abrasion. The Reebok CrossFit Racer Bra provides light support, with skinny straps that allow the shoulders to move freely, and the Reebok CrossFit Lite Bra features full support with self-adjusting elastic straps and bra band.

For men and women, Reebok has added new features, including pockets, and updated the fit for this season’s board short - one of the most popular apparel items from the collection. This season’s collection also includes jackets, compression apparel, mid layers and warm layers so athletes can be prepared for any conditions they may face.

The Reebok CrossFit Nano 4.0 is available from July 26th 2014 at Reebok stores across the GCC through www.reebok.com and the official CrossFit® store.