Boux Avenue reveals three new stores in the UAE

Marking the auspicious occasion of Ramadan with festive in-mall and in-store activities

Dubai, UAE (July 24, 2014): One of the UK’s leading lingerie brands, Boux Avenue, is poised to open three new stores across the UAE on 23rd July 2014. The flagship outlet is slated to open its doors at Mirdif City Centre in Dubai, while the other two stores are located at Dubai Festival City and Al Khalidiyah Mall in Dubai and Abu Dhabi, respectively.

Making a marked entry into the UAE market under the tutelage of Al Ghurair Retail, Boux Avenue is all set to be a truly unique lingerie shopping experience for the women of the country through its diverse range of quality innerwear provided at cost-effective rates alongside dedicated customer service and an impressive attention to the every little detail.

Speaking about the opening, Mr. Keith Flanagan, General Manager of Al Ghurair Retail said, “We are extremely pleased to announce the opening of three Boux Avenue stores in the UAE on the same day. The brand not only offers a wide variety across collections, but also ensures easy accessibility to all our customers through the three strategically located stores. We are looking forward to hear amazing stories from the women of UAE about their shopping experience across all our stores”.

Consumers will get a first glimpse of this experience through the exciting activities, involving a multitude of delightful giveaways, planned to celebrate the opening, such as the complimentary fitting and personalised advice that customers can receive upon walking into the Mirdif City Centre store in the opening day.

Additionally, there is an inmall activation at City Centre Mirdifin the spirit of Ramadan, scheduled to run from 23rd July 2014 until 29th July 2014 sShoppers are invited to participate in the Pick – A – Boux contest at the Boux Avenue kiosks wherein they have the opportunity to have a one on one session with our advisors on what colors suit their personality best. They can then walk into Boux Avenue store and buy lingerie of their choice colors and avail 15% discount. Apart from this, all the customers who participate in Pick-A-Boux contest will also receive a small goody bag from Boux Avenue.

About Boux Avenue

Boux Avenue is a stylish, innovative lingerie brand that is an irresistible shopping haven for lingerie, nightwear, swimwear, and accessories. Conceived and developed by highly-regarded, proven entrepreneurial businessman, and star of UK Dragons’ Den, Theo Paphitis in 2011.

The brand - aimed at targeting lingerie lovers who seek quality, beautiful underwear at affordable prices - prides itself on superior fit, outstanding customer service and an extended size range offering, setting the brand apart from other lingerie retailers.
Boux Avenue has made beautiful lingerie accessible to every woman. From everyday bras to seductive chemises, playful teddies to frilly knickers, nightwear to bridal wear and swimwear, it is the perfect destination to give your lingerie drawer a new lease of life.

Exceptional customer service is paramount. Inside the store, women are offered a complimentary expert bra fitting advice that makes shopping a pleasurable and personal experience. It’s all in the detail at Boux Avenue, with each purchase being beautifully gift-wrapped.