Dubai, UAE (July 27, 2014): Feminine elegance and classy chic, both distinct styles of French fashion, and characteristic of the famously alluring Parisian charm, are now all set to tempt the women of Dubai. The iconic French brand, Morgan De Toi, popular with many a young femme urban in France and other countries, world over, has opened its first store at Al Ghurair Centre in Dubai, UAE. With a history dating back to 1968, when it was first started by sisters Jocelyne Bismuth and Odette Barouch, it has today grown its presence to include 356 destinations across 37 countries as the signature brand of Beaumanoir Group. Its foray into the region has been made just in time for the Eid celebrations, making it a must-stop shop for the Eid shopping season, especially with the in-mall activities that have been organised until 26th July, 2014. To mark the brand’s grand entry, special French-themed photo booths have been set up, in malls, for visitor’s to get their pictures clicked. Hard copies of these pictures can then be collected from the store in addition to an exclusive 20% discount card. The Summer 14 Collection featured in the store is cultural couture that will transport visitors to various walks of trendy Parisian life, right from casual coffee-shop attire to exciting nightclub apparel, all infused with international influences. Morgan de Toi’s collection is Latin American inspired theme based with the best’s from different geographies. The colours of Mexico, such as blue, red, orange and yellow, expressed with the panache of Paris, with coloured stripes can be worn as a total look or adapted to a poncho – like knitwear cardigans. Brazil’s tropical carnival patterns are celebrated with Parisian flair through charming Chiffon materials lit up by purple, peacock blue, turquoise and fuchsia. Peru inspired collection with its range of embroidery, pearls and lace and unexpected cuts and neon colours bring an ethnic but quirky touch to the silhouette that is apt for Parisian eccentricity with focus on blue, citrus colours, fluorescent pink and black. Japanese inspired theme represents trendy, fun and offbeat fantasy of the structures and shapes, and interprets them in graceful Parisian fashion resulting in sophisticated silhouettes with kimono-style tunics bringing elegance to skinny jeans and printed leggings. Morgan’s Cool Rocker look showcases rebellious but not out-there, slightly provocative but always elegant with glittery and printed T-shirts, leather biker jackets with feminine touch, and multitude of accessories from low boots for concerts to little clutch bags with glam details. The collection which is themed around Glam Archaeology features colours such as sand, ecru, beige and gold and the silhouette is inspired by berber traditions, paying homage to the desert’s beauties while metallic or treated fabrics with glitter and golden details magnify the ultra-feminine wardrobe.
So grab your shopping bags and head straight to Morgan De Toi store in Al Ghurair Center! About Morgan De Toi In just over 40 years, the Parisian brand has forged itself a real identity in the world of prêt-à-porter. Created in 1968 by two passionate sisters in le Sentier - an area of Paris renowned for its expertise in textiles – the family company has been transformed into an iconic brand. The Parisian brand is aimed at all women who are imbued with a desire for freedom and seduction.
With its easily identifiable "Parisian chic" style, MORGAN offers exclusive collections full of glamour, creativity and perfectly in tune with the spirit of the times, designed to enhance women, reveal their personality, and capture attention.
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