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Summary: Leading winter wear website Woollen-Wear (www.woollenwear.in) has added a line of latest and designer, fashionable winter dresses to its already sprawling collection. 12th June 2014, Ludhiana: In a press meet around the very beginning of an office day, leading online marketers of winter clothes, Woollen-Wear (www.woollenwear.in) unravelled their strategy for the winter months. In this context, the CEO of the company disclosed that they will be adding a brand new line to their vast collection of winter clothes available for sale online. They shall soon introduce a new line of winter dresses to the online portal. They expect great response and popularity of this new addition too. Woollen-Wear is a rising enterprise with a comprehensive collection of winter wear. They are located in the wool city of Ludhiana. They deliver quality by matching manufacturer to the customer, who can easily place an order online to avail home delivery of the preferred woollen goods. The impeccable quality, great fashionable styles and beautiful colours are a delight. The head of marketing also revealed in the same conference, that the promotional offers available for redemption on purchase from the site are a great attraction that pulls the customer towards them. “After all, no one wants a bad deal. If customers get a good deal from us, why would they go for something of a poorer quality, for a dearer price in the market? It is an intelligent choice to buy from us. We can see the graphs going up already. The news of winter dresses being included on the website will show positive result on our growth curve too, we hope.” The website houses a plethora of categories under which the merchandise has been classified. The site is also full of pictures, and this gives a good idea to the customers about the products. “We have something for everyone, men, women, kids, toddlers, aged people, young ones; No site delivers the variety like ours,” the CEO mentioned. “One must always see the wool mark on the woollen clothes. If it is not there, or is tampered with, or has been forged, there is no use buying that product, as it is of duplicate or inferior quality. All our products have the wool mark, and the dresses we will include now in the collection will also match the benchmarks. We will not compromise quality for fashion, at any cost. Consumers can be convinced of the quality of the products we feature on our website.” the CEO of the company added to his discourse. The meet was ended with a catalogue of the newly added winter dresses and the other changes on the site. The collection will soon be opened for the customers to view and buy in preparation for the winter months.
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