Babyshop Celebrates Launch of 200th MENA Region Store in Jordan

• 11,000 Sq Ft Outlet Located at Irbid in Jordan

Dubai-UAE: 19 May, 2014 - Babyshop, Landmark Group’s one-stop concept store for kids of all ages, today marked the launch of its 200th MENA region outlet in Jordan.

Located in Irbid within the city centre, the 11,000 sq feet store retails in-house brands Juniors and Giggles, as well as popular international brands including Lee Cooper, Barbie, Disney, Maui & Sons, Avent, Fisher-Price, Graco, Ferrari, Maxi-Cosi, and Quinny, Vinod Talreja, CEO, Babyshop, said: “The opening of our 200th store is another major milestone as we complete 40 years of being a leading retailer of choice for all children’s requirements under one roof. We take this opportunity to thank our loyal customers, colleagues and partners who have made this possible. Babyshop has received exceptional acceptance and popularity across all markets in the MENA region where we have our presence, and we reiterate our commitment towards providing superior quality at affordable prices to our loyal customers.”

Babyshop is a market leader in the children’s retail category specializing in fashion clothing, baby basics, toys, nursery furniture and more for newborns, toddlers and children up to 16 years of age. With a 200 store network across 14 countries, Babyshop has the largest presence in its category in the MENA region. Since its inception in Bahrain in 1973, Babyshop has built a loyal customer-base with its product portfolio that offer great value for money and has today evolved into a household name in the region for children’s essentials.

Babyshop also pursues an active social responsibility mandate, participating in initiatives that promote child safety awareness across the region.  Since 2005, Babyshop has been continually engaged in a series of community engagement activities intended to raise awareness on safety among students, parents and schools. Till date, the community engagement initiative has reached out to more than 7,000 children from 150 schools across the Gulf region, including schools in Dubai and the Northern Emirates.

Interestingly, Babyshop is also the foundation stone on which the entire Landmark Group, which is currently among the region’s largest retail and hospitality conglomerate, has been built.
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