BCBGMAXAZRIA Celebrates 25 years of style

WITH SPRING 2014 RUNWAY COLLECTION SHOWCASE EVENT

CELEBRATION OFFERING 25% OFF EVERYTHING IN STORE* ON MAY 20TH, 2014
May, 2014 – Dubai: BCBGMAXAZRIA – the women’s’ bridge brand that embodies a combination of European sophistication and American spirit, celebrates ‘25 Years of Style’ after twenty-five years in business this May.

After Max Azria launched his contemporary label in 1989, BCBG (the acronym stands for “bon chic, bon genre,” a French phrase meaning “good style, good attitude”), the brand has become Internationally known for its playful, feminine designs paired with a bohemian edge – and today, has more than 700 boutiques worldwide and includes celebrity fans such as Angelina Jolie and Alicia Keys.

“We are thrilled to be celebrating 25 years! It has been an incredible journey and we are excited for 25 more years to come!” says Max Azria, Chief Executive Officer “To think we have been constantly doing what we love for this long, I have a huge respect for our customers and our teams.”
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My husband Max launched this company with a single goal: to create a beautiful dress,” explained Lubov Azria, Chief Creative Officer, BCBGMAXAZRIA. “Since then, BCBGMAXAZRIA has evolved into a world- renowned lifestyle brand with a signature aesthetic and visionary point of view. Today, we reflect with pride on the moments that brought us to this point. We are so very excited about the endless possibilities of tomorrow.”

To celebrate this glittering silver milestone, BCBGMAXAZRIA will be hosting a ‘25 Years of Style’ anniversary event on May 20th at The Dubai Mall, offering a 25% discount on everything in store throughout the day - as well as a fashion showcase of the new Spring 2014 Runway Collection running from 6pm – 10pm, with models, live entertainment and refreshments.

Spring 2014 Runway Collection
For Spring 2014, traditional silhouettes and tailoring techniques are deconstructed and reconstructed with the fresh, cool energy of the season.
Functional fabrications provide a timeless practicality. Cotton twills and dobbies juxtapose against flyaway georgettes, while abstract watercolor prints and textural embroideries add an artistic touch to a neutral palette of chambray and blush, accented with black and white. The combination of masculine and feminine embodies a new perspective on tailored chic.

Structured clutches and open-toe booties articulate an urban edge.
*The Dubai Mall flagship store.