The Dubai Mall will mark the Dubai Shopping Festival (DSF) 2014 with a range of unique fashion-oriented activities, boasting several prizes awaiting lucky visitors until February 2, 2014. Celebrating fashion in the most innovative way, the ‘Virtual Closet' will allow visitors to enter a closet, select accessories and clothes displayed on a screen, visualise themselves wearing the items and purchase them if pleased by the digital picture – all that without changing. Step into the closet on the mall's first floor, in front of Switch shop. The ‘Fashion Squad,' a group of well-known fashion bloggers, will be tracking down the best dressed visitors at The Dubai Mall, and share images of their prolific fashion sense on Facebook, Instagram, and Twitter. On January 13 & 14, the Fashion Catwalk will host the ‘Make-up Cocoon,' where visitors can embellish their look in just a few minutes, with professional brushstrokes by expert make-up artists. For every AED 300 or more spent on shopping, dining or entertainment at the mall, visitors will also get the chance to enter a raffle draw to win the exquisite Limited Edition Lamborghini LP 560. Stage shows featuring musical and dancing performances from Brazil, Mexico, Peru, and Colombia, will be presented at Souk Atrium; while roaming entertainment including Gold Clowns, Stilt Walkers, and Cirque performances, will amaze shoppers on first and second floor. The Dubai Mall will have extended operating hours during DSF, from 10am to 1am, including F&B outlets. The Waterfront Promenade restaurants will be open until 3am from Thursday to Saturday, giving visitors the opportunity to enjoy the cool weather outdoors. For more information, please contact The Dubai Mall at 800-382246255 or visit www.thedubaimall.com/www.facebook.com/thedubaimall.
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