Next-Gen Face Lasers, Borderline Jawline Obsession and the Good Kind of Stress. Meet the Wellness Trends We’ll Be Zeroing In On In 2025-
Wellness has undergone a seismic shift, leaving behind fads and pseudoscience for trends rooted in medical breakthroughs, advanced technology, and robust research. The 2025 beauty and wellness landscape is precise, measurable, and results-driven—ushering in a year of meticulous, science-backed self-care.
REACHING NATURAL RESULTS WITH DEVICE-BASED TREATMENTS
Over the past decade, non-invasive 'tweakments' have disrupted the cosmetic surgery market, offering subtle, preventive enhancements over major reactive procedures. While injectables, muscle relaxants, and fillers remain common due to their regular upkeep, energy-based solutions like laser therapy and at-home devices are rapidly gaining popularity. “There’s a huge appeal of advanced at-home devices that fit seamlessly into busy lives whilst offering discreet, natural outcomes,” says Dr. Graeme Glass, world-leading plastic surgeon and LYMA Aesthetic Director.
The LYMA Laser, a 500mW near-infrared cold laser, has revolutionised at-home skincare by delivering clinic-level results. Its zero-damage technology stimulates cellular repair and collagen regeneration across all skin layers. Loved by doctors, dermatologists, and celebrities, many opt for two devices used in sync for smoother, lifted, youthful skin.
“The majority of people now want to look good, not done. They want their appearance to match how they feel on the inside and achieve the perception of being on their A-game.” comments Dr Graeme Glass MD, PhD, Craniofacial, Aesthetic and Plastic Surgeon and LYMA Aesthetic Director.
CHOOSING JAWLINES OVER FINE LINES
In 2025, esthetic trends will focus on jawline definition and chin sculpting, driven by the 'snatched jawline' craze. Data suggests these treatments, both surgical and non-invasive, will surpass the popularity of lip enhancements.
Crow’s feet and fine lines will also take a backseat as the lower face becomes the focus of the beauty ideal. Injectables, implants and liposuction are among the full menu of treatments for better lower facial angles to achieve the much-coveted ‘inverted pyramid of youth’ made popular by celebrity facialist Ivan Pol. Pol has also spoken out about his love for the LYMA Laser technology, “By gliding the Laser under the cheekbones, along the jaw and over the forehead, both instantaneously and over time we will see an impressive plumping action, sculpted bone structure and a sleeker more defined jawline.”
EXOSOMES ARE ABOUT TO GET EVEN MORE AIR TIME
Exosomes, cellular 'micro-messengers,' gained attention in early 2024 but remain an emerging field in cosmetics. When functioning properly, they trigger anti-aging processes, improving skin texture, firmness, brightness, and pore size. While some brands are exploring plant-based and lab-synthesised exosome products, human-derived versions are largely banned. Experts caution about the risks of 'bad exosomes' spreading negative signals, but the buzz around their skincare potential continues to grow.
DOSING UP ON GOOD STRESS
The debunked TikTok trend of 'Cortisol Face' was much ado about nothing, but the conversation on cortisol has highlighted the dangers of chronic stress. In 2025, the focus shifts to 'good stress'—temporary, moderate stressors that enhance resilience and overall health. Think hot-cold exposure, intermittent fasting, HIIT workouts, and focused breathwork. This year, stress becomes a tool for boosting long-term functionality.
DERMATOLOGISTS WANT US ALL TO START SKIN STREAMING
Arguably more a beauty than wellness trend for 2025, skin streaming or skin minimalism is the predictable backlash against the 11 step Korean skincare regimen, then serum cocktailing, followed by skin flooding and slugging skincare trends we’ve seen come and thankfully go again.
Redressing the balance of our poor overstimulated and confused skin, skin streaming or skin minimalism puts simplification front and center. Praised by dermatologists who have likely grown tired of seeing skin suffering from ‘actives overload’, skin streaming requires taking your skincare routine to just a few high-performance products that address the issues skin is actually presenting with and thus, catering to your individual skin’s needs.
We’re talking 2, 3, or 4 products maximum. Great if you have sensitive or menopausal skin as you’re exposing your skin to less potential irritants. Mintel reports that consumers are “weary of complex, multi-step routines and the pressure to follow rigid guidelines,” meaning a clinically proven cream and serum followed with SPF is all your skin needs. It’s beauty’s take on slow fashion and really, it just makes sense.
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