- 58 award winners announced at the MEPRA Awards
- INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group win Best Integrated Campaign of the year
- Etihad Airways wins in-house team of the year
December 14, 2017 Dubai, United Arab Emirates: The region’s public relations industry gathered last night in Dubai to celebrate the 9th annual Middle East Public Relations Association Awards, Weber Shandwick MENA won the coveted Agency of the Year award. INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group won the Best Integrated Campaign of the year for the "Together for a world first" campaign, while Etihad Airways won the In-House Team of the Year. Overall, 58 campaigns and individuals won for their creativity, innovation and execution, with Hill and Knowlton, Four Communications Group and Memac Ogilvy and other agencies wining multiple categories. A record-breaking 229 awards entries were submitted for this year’s MEPRA Awards from across the region. The entries were judged by a 30-strong independent jury of the leading regional agency and in-house public relations professionals and global industry figures including Toby Gregory from Godolphin and Bashar Al Kadhi from Hill+Knowlton Strategies. The jury selected winners that demonstrated excellence in strategic approach, research, planning, creative tactics and evaluation. “Each year the quality of MEPRA Awards entries gets more impressive, making the task of the jury tougher and demonstrating the progress of our regional public relations industry. Winners can be proud that they have delivered work that is amongst the world’s best in our profession.” Ray Eglington, Chairman of MEPRA and Group Managing Director at Four Communications, said: “The MEPRA Awards were established nine years ago to drive excellence in the region’s public relations industry and celebrate our best work. I am sure the achievements of this year’s winners will encourage everyone in our industry to deliver great work that contributes to the growth of regional organisations and economies and strengthens the role of public relations in the Middle East. I congratulate them.” The full list of winners and highly commended campaigns is below: | | Gold winner | Silver winner | Bronze winner | | Category | Agency | Client/Campaign | Agency | Client/Campaign | Agency | Client/Campaign | | Agency of the year | Weber Shandwick MENA | | Best Integrated Campaign | INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group | "Together for a world first" | JLL with Four Communications Group | “Alternative Thinking” | ASDA'A Burson-Marsteller | The Middle East: A Region Divided - The Ninth Annual ASDA'A Burson-Marsteller Arab Youth Survey 2017 | | Best Launch Live Event/Stunt | INFINITI Middle East with TBWA RAAD, OMD and Four Communications Group | "Unleash Your Potential" | LG-One | A tower of chocolate with LG Dual Cool | Hill+Knowlton Strategies | HSBC Rock the World of Golf |
| Best Use of Sponsorship | Matrix PR | Himalaya Arabs Got Talent Sponsorship | BPG Cohn & Wolfe | UniteFor Campaign by BPG Cohn &Wolfe | Memac Ogilvy PR -Dubai | Potatoes On Mars | | Best Use of Traditional Media Relations (Consumer/Trade) | TOH PR | Monte-Carlo: Modern Glamour for the Middle Eastern Millennial | Brazen PR | Brazen Gets Behind the Wheel with Careem | Memac Ogilvy PR-Lebanon | UNICEF-Back to School- Ana Hader (I am present) | | Best Use of Digital PR | Markettiers | DMCC - Made for Trade Live | Weber Shandwick MENA | United States Agency for International Development (USAID) - Our hands tell a story | Cicero & Bernay PR | Deliveroo - Max of Arabia | | Best Use of Influencers | Hill+Knowlton Strategies | #MyPorscheDXB - Starting a journey with influencers for Porsche Middle East & Africa | Airbus | Own the sky - on your way to Manchester and back | Action Global Communications | Fairy Platinum dishwasher tablets launch | | Business to Business | TOH PR | Boom Supersonic: Heralding the Jet Age | Oracle | Oracle VAT Campaign | BPG Cohn & Wolfe | Booz Allen Hamilton MENA | | Consumer Goods | INFINITI Middle East with Four Communications Group | "Born to Challenge" | Hill+Knowlton Strategies | #Feelthefloatride - Reebok | Hill+Knowlton Strategies | #MyPorscheDXB – Starting a journey with influencers for Porsche Middle East & Africa | | Consumer Services | Memac Ogilvy PR -Dubai | Huawei FUT BOT | Rove Hotels with Four Communications Group | Happiness without Borders | BPG Cohn & Wolfe | Hotels.com ‘Travel to Embrace Similarities and Explore Differences’ |
| Corporate Reputation & Image | Weber Shandwick MENA | First Abu Dhabi Bank - Day One Launch and Brand Unveil | ASDA'A Burson-Marsteller | ‘The Middle East: A Region Divided’ - The Ninth Annual ASDA’A Burson-Marsteller Arab Youth Survey 2017 | Memac Ogilvy PR -Dubai | Lenovo Hadia Time | | Crisis Communications | Weber Shandwick MENA | McDonald’s Kuwait - Beef Nation | Grey | #MadeinQatar | | | | Internal Communications | Dolphin Energy | The CORE Project | Abu Dhabi Media with Four Communications Group | “The Gatherings” A revitalised take on employee engagement | Edelman | The Majid Al Futtaim Communities Manifesto | | Financial Communications | Impact Porter Novelli | Wills & Probate Registry - Take Care of Tomorrow | Weber Shandwick MENA | Dubai Gold and Commodities Exchange (DGCX) – The Exchange with the Midas Touch | ASDA'A Burson-Marsteller | Emirates NBD : #TogetherLimitless | | Government Communications & Public Affairs | ENEC with Four Communications Group | Powering-up the nation, Ensuring a positive reception of civil nuclear energy within the UAE | Edelman | The Mohamed Bin Zayed Majlis for Future Generations | Cicero & Bernay PR | Dubai Culture- Etihad Museum | | Healthcare | Memac Ogilvy PR-Dubai | Potatoes on Mars | Memac Ogilvy PR-Dubai | Lifebuoy - Handle on Hygiene | Weber Shandwick MENA | Children's National - Drawing New Frontiers | | Social Responsibility & Environmental PR | Weber Shandwick MENA | Children's National - A Very Special Place | Abdul Latif Jameel Motors | Abdul Latif Jameel Road Traffic Safety Initiative | BPG Cohn & Wolfe | UniteFor Campaign by BPG Cohn&Wolfe | | In-House Team of the Year | Etihad Airways | | Young Communicator (Agency) | Winner: David Willett - Weber Shandwick MENA | Highly Commended: Angelina Hedra - Weber Shandwick MENA | | Young Communicator (Corporate Side) | Hanisha Lalwani - Marriott International |
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