MOONDUST EYESHADOW PALETTE
EIGHT OTHERWORLDLY NEW SHADES OF PLANET EARTH’S SPARKLIEST SHADOW. THE SKINNY:
When we released Moondust Eyeshadow, makeup junkies everywhere went wild. A never-before-seen innovation in shadow, Moondust contains microfine bits of iridescent sparkle for a dazzling effect like no other. Now we’ve got something that will send your glitter addiction into overdrive. Urban Decay introduces our first-ever Moondust Eyeshadow Palette—loaded with eight ALL-NEW shades. Thought you couldn’t be any more obsessed with our most intensely sparkly shadow? Wait until you see what’s inside this highly anticipated palette—it’s like a glimmering lunar rainbow! From Element (a beautiful peach with a cool shifty effect) and Lightyear (a vivid, saturated green) to Galaxy (the perfect smoky blue-gray), we pushed the envelope to create some of our most vibrant, unique Moondust shades yet. HYPE:
We have a deep love affair with sparkle—and so do our fans! Ever since we cooked up our Moondust formula, people have begged us to build a Moondust palette. This was our chance to experiment with Moondust shades we’ve never done, like blue and green. Every shade is mind-blowingly sparkly, but with an ultra-refined, incredibly sophisticated feel. Super-secret technology at our lab gives this formula amazing effects not found in traditional pressed-powder shadows—for a smooth, brilliantly reflective look. The result? Sexy, twinkling sparkle with a ton of depth and movement. For extra intense color payout, apply Moondust wet, then blend out the edges with a dry brush. NICE PACKAGE:
We went all out on the sparkly gunmetal case. As mesmerizing as the shades inside, it features a mirrored cutout “Moondust” logo. A full-size mirror makes it easy to indulge your glitter obsession on the go. BREAK IT DOWN:
We lace every shade of Moondust Eyeshadow with microfine bits of sparkle and lush 3-D metallics—for a luxurious, diamond-like effect. Moondust Eyeshadow Palette will be available in Sephora stores in September 2016. Price: 330AED NAKED SKIN COLOR CORRECTING FLUID
FIVE SHADES TO TARGET YOUR WORST SINS. THE SKINNY:
We’ve ALL got our vices. The people who claim they don’t have anything to hide (like that “goody-good” roommate you had back in college) usually have the most skeletons in their closet! Whether you party too hard and sleep too little, or hit the tanning bed more often than you care to admit, the last thing you need is for the evidence of those sins to be visible all over your pretty face. Short of living life on the straight and narrow (yeah, right!), what choice do you have? Enter Naked Skin Color Correcting Fluid from Urban Decay. This innovative, lightweight formula instantly color-corrects and blurs flaws, leaving skin illuminated and bright. Target your worst transgressions with five color-neutralizing shades. - GREEN - Green counteracts spot redness, including blemishes and broken blood vessels. For overall redness, mix with primer for subtle correction.
- LAVENDER - Balances out sallowness and helps neutralize skin with a yellow undertone.
- PINK - Disguises dark circles, particularly on fair skin tones. Also works well as a highlighter and creates a lifted appearance.
- YELLOW - Perfect for concealing purple-hued dark circles or brightening lackluster complexions.
- PEACH - Works great for dark circles, dark spots, veins and deep discoloration. It’s ideal for blue-hued dark circles, typically seen in deeper skin tones.
HYPE:
Naked Skin Color Correcting Fluid is the next generation of skin perfection and radiance. Use these shades to correct imperfections and play up your best features, all without having to lug around a whole contour kit. Unlike a lot of cream-based color correctors, our liquid formula is easy to use and always blends beautifully—whether you use a little or a lot. Special pigment technology provides a smooth, even application every time. (And we based our formula off of Naked Skin Concealer, so you know it’s weightless and crazy good.) Look for color-correction tips, videos and how-tos online and in-store from our makeup pros. We’ll be educating and demonstrating the best way to use Naked Skin Color Correcting Fluid to create the complexion you want. NICE PACKAGE:
We packaged this high-tech formula in a bottle that looks like our Naked Skin Concealer component, but with an iridescent white cap. Sure, it’s cute, but it’s also practical and travel-friendly. You can see the shade through the clear bottle, so it’s easy to find the right one in your bag. No need to carry a brush either; our modern flocked applicator picks up and lays down just the right amount of product. And it’s soft enough to use on the delicate skin under the eyes. BREAK IT DOWN:
Subtle pearlescent pigments in Naked Skin Color Correcting Fluid diffuse light to perfect skin, while antioxidantrich vitamin C and vitamin E condition and protect. Naked Skin Color Correcting Fluid will be available in Sephora stores in September 2016. Price: 139 AED ALL NIGHTERLIQUID FOUNDATION
MAKEUP THAT STAYS UP. THE SKINNY:
Got plans to reunite with your hot ex over late-night cocktails? Make sure your makeup has as much stamina as your date. Urban Decay introduces All Nighter Liquid Foundation—the ultimate foundation for a flawless-looking complexion that won’t quit.
What sets All Nighter apart? Our waterproof, oil-absorbing formula provides complete coverage that lasts ALL night, with a modern matte finish that never looks overdone. Achieve a perfected, blown-out effect you never thought possible—for skin that looks amazing and stays that way. Perfect for all-night affairs and other scandalous activities, this revolutionary formula is also comfortable enough to wear every day. We loaded All Nighter Liquid Foundation with an INSANE amount of pigment (three times as much as Naked Skin Liquid Makeup!), so a little goes a long way. But the results are beautiful! And with our wide range of 24 meticulously calibrated shades, it’s easy to find the perfect match. HYPE:
Wende’s schedule is nonstop. She does a ton of international travel and often has to go straight from the airport to an event without redoing her makeup in between. In need of a foundation that would last for hours, control oil AND keep her skin looking flawless, she created All Nighter Liquid Foundation. With All Nighter, there’s no need to build your coverage or apply multiple layers. Our formula always applies beautifully, whether you use your fingers, a sponge or, for your most perfected complexion, one of our UD Pro foundation brushes. Inspired by All Nighter Makeup Setting Spray (our legendary formula that’s kept millions of faces looking fresh until dawn), this formula provides incredibly long wear. NICE PACKAGE:
All Nighter Liquid Foundation comes in a sleek, edgy bottle that has a luxurious, highly metallized gunmetal effect with asymmetric cutouts. As cool as it looks, it’s also practical; the shade is clearly visible, but the bottle never looks messy. We even equipped All Nighter Liquid Foundation with an airless pump—so it’s easy to get out every last bit of product. BREAK IT DOWN:
We packed All Nighter Liquid Foundation with high-performance ingredients. A high-tech polymer gel system provides lasting wear, while 25% pigment and a special blend of next-generation silicones provides a full-coverage, waterproof, matte finish. We also laced this formula with light-diffusing pigments to blur flaws for beautifully perfected skin. All Nighter Liquid Foundation will be available in Sephora stores in September 2016. Price: 165 AED PERVERSION WATERPROOF FINE-POINT EYE PEN
DRAW BLACKER-THAN-BLACK LINES WITH TOTAL PRECISION. THE SKINNY:
There are two universal truths about black liquid liner: It can never be too black or too perfect. Nail the look every time with Perversion Waterproof Fine-Point Eye Pen. This super-smooth, free-flowing pen lays down blackerthan- black lines with absolute precision. Our waterproof formula glides on without skipping or pulling, and the ultra fine tip provides an insane amount of control for a flawless application. Create thin, fine lines and bold, thick lines like a total pro—even if you’re not! This pen is so good, even those who normally shy away from liquid liner will have their technique perfected in no time. Like all of our Perversion products, the color payoff is amazing (and intensely black!). And once you’ve applied it, the ink dries down quickly; won’t smudge, run or feather; and lasts ALL day. HYPE:
Wende loves pen liner and wanted one that was as black as Perversion Mascara. But the pens were never fluid enough or black enough! Enter Perversion Waterproof Fine-Point Eye Pen. We loaded this pen with the ultimate brush and a cartridge system for the smoothest application, then filled it with our notoriously blacker-than-black shade, Perversion. After finally perfecting this pen, Wende has been using it nonstop. She says she can’t get enough of how amazing it looks over Moondust Eyeshadow (another one of her must-have products). NICE PACKAGE:
Like the mascara that inspired it, Perversion Waterproof Fine-Point Eye Pen comes in an eye-catching, metallized black tube with pale purple artwork. Because this sleek pen uses a cartridge system, there’s a constant flow of ink—no need to press to get it going, no dried-out tips…it just flows! (But always shake well before use.) BREAK IT DOWN:
When we say Perversion Eye Pen lasts all day, we mean it. Our budge-proof, waterproof formula stays put until you take it off. Perversion Waterproof Fine-Point Eye Pen will be available in Sephora stores in September 2016. Price: 100AED RAZOR SHARP WATER-RESISTANT LONGWEAR LIQUID EYELINER
CRAZY-PRECISE EYELINER MADE EASY. THE SKINNY:
Ever been late to the party because you spent forever trying to perfect your liquid liner? Time for an upgrade. Urban Decay introduces Razor Sharp Water-Resistant Longwear Liquid Eyeliner—the ultimate tool for easy, crazysharp lines. Whether you want ‘em super thin or thick and bold, our precise, fine-tipped brush applicator does it all. It’s so good, you can spot-reapply with ease! And wait until you try our amazing formula. Razor Sharp provides a ton of color payoff, dries down quickly and lasts all day. With 20 dimensional, long-lasting shades in a range of finishes (including lacquered creams and metallic shimmers), there’s something for everyone—from color junkies to fans of neutrals. Our Product Development team can’t get enough of Chaos (a bold, bright blue that really stands out), Zodiac (a dark, sparkly blue-green with a cool shifty effect), Kush (an extremely addictive bright green) and Goldrush (it’s like liquid gold!). HYPE:
Liquid Liner was one of our original color products, and we’re always reinventing and improving it. Since we can never get enough color, we also wanted to expand our range with more dimensional shades and multiple finishes. The name comes from one of our photographers, who used to look in the lens and whisper, “Ooh, that’s razor sharp.” We thought the delivery was funny, but it also sounded like a good name for liquid liner. The precision brush really lives up to the moniker—it’s practically impossible to mess up. Still perfecting your technique? After giving the bottle a good shake, lean your elbow on a stable surface to keep your hand steady while you apply. Then, just draw down into your lashes so the upper part of the line is sharp and even. NICE PACKAGE:
Gone are the days of struggling to find the right shade in your bag! Razor Sharp Liquid Eyeliner comes in a highly metallized bottle with an easy-to-spot, shade-matched cap. To create texture and added grip for the perfect application, we gave the bottle microfine slashed knurling in a pretty crosshatch pattern. BREAK IT DOWN:
Our long-lasting, water-resistant formula won’t smudge or fade, yet still comes off easily with a little makeup remover when you’re ready to take it off (no raccoon eyes!). Collection will be available in Sephora stores in September 2016. Price: 100AED UD PRO BRUSHES
CHOOSE THE PERFECT WEAPON. THE SKINNY:
Whether you make your living doing makeup or you’re just makeup-obsessed, you know the right brushes can make ALL the difference. Urban Decay introduces UD Pro Brushes—the ultimate blend of form and function. These pro-quality, cruelty-free brushes are easy on the eyes AND the environment. Really, just look at them! Who says you can’t have it all? With 10 brushes in all—for everything from foundation to blush, eyeshadow to highlighter—we’ve got all your makeup needs covered. Blend. Conceal. Contour. These indispensable brushes do it all. HYPE:
When we decided to introduce new brushes, we knew they had to be perfect. So we canvassed the pros to get their take on what mattered most. From our own artistry team and our in-store team to the big-name artists who work on photo shoots day in and day out, we talked to ALL kinds of MUAs. We asked them all about the features they loved (and didn’t) and the brushes they couldn’t live without. After they spilled all their secrets, we got to work creating their ultimate wish list of brush collections. We spent so much time tweaking and improving every last detail of these brushes that we thought we’d never finish them. (We’re perfectionists!) NICE PACKAGE:
Want brushes that you can feel good about that also look good on your vanity or in your makeup kit? Our UD Pro Brushes are not only cruelty-free, but also feature brushed gunmetal handles made from recycled aluminum. BREAK IT DOWN:
Made from recycled plastic bottles, the super-soft, synthetic hair mimics real hair—from the feel to the pickup and laydown. Another plus: Synthetic brush hair doesn’t hold on to gross bacteria the way porous animal hair can, so it’s easier to clean and more hygienic. UD Pro Brushes will be available in Sephora stores in October 2016. UD PRO BRUSHES
CHOOSE THE PERFECT WEAPON. FACE FOUNDATION
LARGE TAPERED FOUNDATION BRUSH - The thick, dense shape provides full, even coverage. Effortlessly apply and blend liquid, cream or powder foundation.
OPTICAL BLURRING BRUSH - Densely packed shape distributes foundation evenly, buffing to a natural, soft-focus, airbrushed finish. Great for contouring, blush, or anything that needs a blurred-out effect.
FLAT OPTICAL BLURRING BRUSH - Blends and blurs foundation for a soft-focus, airbrushed look. Can also be used to apply primer. POWDER
LARGE POWDER BRUSH - Big, paintbrush-style shape provides a smooth application of powder for the perfect canvas and flawless-looking skin.
LARGE TAPERED POWDER BRUSH - Smoothes on just the right amount of powder—so the complexion looks perfectly finished and luminous.
FINISHING POWDER BRUSH - Light and wispy for the perfect sheer finish. Great for super-fine finishing powders and all-over application of powder bronzer. BLUSH/HIGHLIGHT/CONTOUR
DIFFUSING BLUSH BRUSH - Soft and angled, this brush provides a diffused wash of color on the cheeks. It’s fluffy enough for softly blending out color, yet angled to sculpt the perfect cheekbones.
DIFFUSING HIGHLIGHTER BRUSH - Designed for a sheer highlight or popping strobe. The smaller shape allows for both a precise, controlled application, and a diffused effect.
CONTOUR DEFINITION BRUSH - Ideal for shadow and lowlight contouring, this precisely angled brush buffs out creams and blends powders to create cheekbones and add definition at the jawline, nose and chin. CONCEAL
DOMED CONCEALER BRUSH - Tap or blend concealer for an undetectable, airbrushed effect.
DETAILED CONCEALER BRUSH - Invisibly cover the tiniest flaws with precision.
THE FINGER BRUSH - Get the perfect finger-like control with the blown-out stippling effect of a brush. EYE SHADOW
SMOKY CREASE BRUSH - Define the crease or blend out shadow.
LARGE BLENDING BRUSH - The fluffy shape was made for foolproof, seamless blending.
LARGE EYESHADOW BRUSH - Ideal for applying color all over and maximizing pigment laydown.
ICONIC EYESHADOW BRUSH - Made for applying and blending eye color; the perfect all-around eye brush.
FLAT EYESHADOW BRUSH - Great for all-over color. Try it wet! Also perfect for applying highlight shades on the brow bone.
MEDIUM EYESHADOW BRUSH - Perfect for laying down color all over. Great for powder shadows
SMOKY SMUDGER BRUSH - Use to blend, highlight or create a smoky effect, especially in small areas. Great for blending shadow into 24/7 Glide-On Eye Pencil.
TAPERED BLENDING BRUSH - Makes it easy to get in the crease and softly feather color out or create seamless blending.
MOONDUST BRUSH - This dense brush was designed to be used wet with our Moondust shadows. Maximizes sparkle and minimizes fallout.
EYESHADOW CONTOUR BRUSH - Perfectly shaped and just the right size for clean definition in the crease.
DETAILED SMUDGER BRUSH - Blends and smudges color with precision; especially effective at creating a smokedout look along the lash line. EYE LINER
ANGLED EYELINER BRUSH - Draw thin lines or bold, thick lines.
PRECISE EYELINER BRUSH - The ultimate cat-eye tool, this brush provides total control and creates ultra-fine lines.
TIGHTLINE BRUSH - Really get in and define the lash line with a precision smudge. BROW/LASH
ANGLED BROW BRUSH - Precise and firm, the angled edge makes it easy to use powders, waxes or gels to sculpt the perfect set.
ESSENTIAL EYE TOOL - Three must-have tools in one: a brow brush, a spoolie and a stainless-steel lash comb. LIP
ANGLED LIP BRUSH - Achieve a sharp and perfect laydown of lip color.
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