Dubai, UAE, January 30, 2016: Celebrating Lacoste's history, The Spring / Summer 2016 Collection reignites the fundamental passion that inspired the iconic piqué polo shirt more than 80 years ago.
Taking a distinct direction from an esteemed heritage, Lacoste's latest collection reignites lifelong brand codes with a twist of modernity to showcase a true relevance and consistency.
Clean, simple sporting lines driven by a need to enhance performance and movement are at the heart of Lacoste designs, combined with an elegance and effortless style that René Lacoste was widely known for.
Determined, always fully prepared and with an eye for intricate detail, René Lacoste set the tone and established the values for what the brand is today. L.IGHT
petit piqué The ultimate offer of sporting heritage and modern day style with a clean, comfortable aesthetic, the monochrome inspired petit piqué brings the heart of LACOSTE to the kids collection.
Celebrating the power and brand allegiance to white and with reference to the popularity of the L.IGHT across men’s and women’s collections, the style has now been introduced for children.
Boldly branded, with tennis-inspired lettering on the tongue, the L.IGHT features an embroidered crocodile emblem on the quarter - both in signature LACOSTE green.
The Junior version features a full lace-up front, while the children’s style has a strap and laces for extra-security. The Infant shoe has two velcro straps instead of laces for ease-of-wear. Piqué:
innovation, performance, style; The very fabric designed by René Lacoste during the 1920s in the quest to find the perfect product fit for performance, movement and durability. The result: LACOSTE’s iconic L.12.12 piqué polo shirt is still relevant today. SHERBROOKE HI
cute casuals With a playful twist on the men’s Sherbrooke collection, the Cute Casuals pack for children harnesses a great heritage with a focus on fashionable day wear. Featuring an additional contrasting piping in reference to sporting clean lines, the premium suede uppers make a true fashion statement with a sophisticated,
smart aesthetic, and the iconic crocodile sitting proudly on the heel.
Both the junior and children’s styles feature a more ‘grown-up’ laced front, while the Infant’s version uses a Velcro strap for ease of use.
The dark tones also making the pack a great choice for school-wear. Clear lines:
courts, structure, sport; With an almost architectural quality, clean definitive lines remain at the heart of what LACOSTE stands for. An aesthetic born from the
winning lines of the tennis court and sporting achievement but with a contemporary trend-led character for a timeless appeal.
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