Felipe Massa on hand to celebrate Hackett London's patnership with Williams Racing at their new boutique in Yas Mall – Abu Dhabi.

Abu Dhabi, UAE, December 10, 2015: Hackett London is pleased to announce the opening of its new flagship store in Yas Mall, Abu Dhabi and with that the new WILLIAMS RACING collection as part of a multi-year agreement between Hackett and WILLIAMS RACING. On hand to celebrate the partnership was the world renowned Formula 1 driver Felipe Massa.

As part of the agreement Hackett are the official clothing supplier of the WILLIAMS MARTINI RACING team from the 2015 season onwards. The apparel is worn by WILLIAMS MARTINI RACING personnel at each Grand Prix during the Formula One season. Team members also carry the brands’ luggage pieces during their travels around the world.

Additionally, as Hackett are an official partner of the team, its logo appears on the Williams Mercedes FW37 racing car’s nose. Not only that, the logo appears on the race suits and caps, seen worldwide, on drivers Felipe Massa, Valtteri Bottas and Susie Wolff.

While at the event, Felipe Massa met with his fans where he signed autographs and took pictures. Hackett offered guests the opportunity to race in the simulator that was positioned in the store giving two fans the chance to win Abu Dhabi Formula One Grand Prix race tickets. In addition to that, Formula 1 driver Felipe Massa conducted media interviews inside the new flagship store with esteemed TV channels, magazines and newspapers.

Hackett London’s new store in Yas Mall Abu Dhabi carries the full Autumn/Winter 2015 range including Hackett’s Aston Martin Racing collection. The success of the ‘Aston Martin Racing by Hackett’ collection appears not to be slowing down as British engineering provides the inspiration for this dynamic range.

Hackett is establishing itself not only as an iconic lifestyle brand, but also in adrenaline driven sports such as and not limited to Formula One. Jeremy Hackett said, “Motorsport has been a part of the Hackett DNA for many years now and the prospect of working with one of the giants of F1 sends shivers up and down my spine. The Martini racing stripe has always been heralded as a marque of prestige and luxury and it seemed only natural for Hackett to style the team for the new season. I also noticed that Hackett was founded the same time Williams won its first World Championship…an omen, if ever there was one!”