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Solitaire diamonds emerge as the perfect gift as well as a safe investment among customers Diamonds have always been referred to as ‘Girls best friend’ and there is no contesting this claim. A change to the above statement however seems to be the increasing preference for solitaire diamonds rather than just diamonds. Solitaire is used to describe a single diamond or gemstone set into piece of jeweler. People prefer to buy solitaire diamond rings for their engagement or wedding. A single diamond in which the size varies from 0.3 to 1 carat is normally used and the fast moving. Solitaire rings are very popular because of its elegance. Over the last 6 to 12 months, there has been a substantial increase in the preference for solitaire diamonds among customers. In addition to the demand for solitaire diamonds for engagement and wedding rings, there has been an increase in solitaires for gifting to celebrate anniversaries & special occasions. ‘It is interesting to see the new trend of using solitaire diamonds to celebrate 5th or 10th wedding anniversaries and special occasions emerge strongly in the recent past among customers especially the age group of 25 - 40. As a preferred jewellery retailer for diamonds, we have developed new jewellery collection focusing on solitaires as well as showcase a wide collection of loose solitaires in various sizes, color and quality.’ said Mr. Shamlal Ahmed, Managing Director - International Operations at Malabar Gold & Diamonds. Recently a customer had made a purchase of 2 solitaire diamonds worth over AED 1.4 million. We met with the customer to understand his outlook in buying such expensive solitaire diamonds. Mr. J.S. Chandhok, who is the Director of Goldline Group which has business operations in over 15 countries, had purchased the solitaire diamonds for his daughter as a gift. ‘I always give the best to my daughter and it’s the same reason why I decided to buy the solitaire diamonds from Malabar Gold & Diamonds. It is a priceless gift and an asset for the family.’ said Mr. J.S Chandhok. The confidence of customers in diamonds especially solitaire diamonds are increasing day by day and this is a promising trend. The preference seems to be due to the eye catching inherent beauty of solitaires and the fact that solitaires do appreciate its value in the long term. ‘While buying a solitaire diamond, the customer should exercise great attention and ensure that they buy only from reputed jewellery retailers. One should also demand certificates for the diamonds from leading certification agencies like IGI or GIA’ said Mr. KP Abdul Salam, Group Executive Director - Malabar Gold & Diamonds.
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