Middle East Mega Events Turn Up Demand for Audiovisual Market

Technology Enhances Fan Experience for Concerts, Tourism,Sporting Events
                                                                                
DUBAI, United Arab Emirates-25 September 2014 - Mega events like World Expo 2020 in Dubai and the 2022 FIFA World Cup Qatar are turning up the Middle East’s market for audiovisual technology, trade association InfoComm International has announced.

In the audiovisual market, the venues and events sector is among the fastest-growing in the Middle East and Africa, and is set to grow by 61 percent from USD 190 million in 2012 to USD 306 million in 2016, according to a recent report from InfoComm International.

“From sight lines to concession lines to sound, every aspect of a stadium or music venue influences the experience of the audience,” said Mr. Ratish Pandey, General Manager, India, Middle East & Africa, Bose UAE Trading LLC. “The region’s growth in entertainment demands custom solutions for a new performance standard.”

The Middle East and Africa is one of the world’s fastest-growing audiovisual markets, set to reach USD 4.63 billion by 2016, according to InfoComm International.

“Concerts, tourism, and sporting events are driving audiovisual growth across the Middle East and Africa, requiring automated solutions from advertising and in-game TV feeds, to venue security,” said Vincent Philippo, Regional Director, Crestron Middle East.

“The Middle East has long been at the forefront of innovation in audio visual technologies with integrators in the region looking to install the very best technologies and being focussed on quality,” Steve Scorse, Vice President Europe, Middle East & Africa, SiliconCore Technology, which will launch in Dubai the Lavender 1.2mm pixel pitch, the highest resolution LED Display.

Sporting events are also driving growth in the Middle East, including traditional races, the Formula One Abu Dhabi Grand Prix, and world-class sporting matches from cricket to football.

“Middle East sports fans don’t want to miss the action, or lose details, and demand high-quality audiovisual solutions,’’ said Richard Tan, Executive Director, InfoComm Asia Pte Ltd. “From scoreboards to viewing screens, the best sporting tournaments deserve the best technology.’’

Helping the region’s audiovisual professionals and distributors understand market opportunities is InfoComm MEA 2014, the region’s leading trade exhibition and summit on the audiovisual market.

Organised by InfoComm Asia and the Dubai World Trade Centre, InfoComm MEA 2014 will host more than 200 manufacturers and suppliers from 30 countries. Visitors can see a multitude of the latest technology solutions, includingaudiovisual, public address, command and control, digital signage, interactive touch screen, imaging and simulation, multimedia presentation, and security.

InfoComm MEA 2014, held under the theme of “See. Hear. Touch. The Future of Your Business.” returns for a fourth year, from 13-16 October 2014, and will be co-located at GITEX Technology Week 2014 at the Dubai World Trade Centre.