Dubai PR Network, Online Press Release from Dubai and Middle East
 
Business, Banking, Investment, Insurance(Banking & Investments)
Filter PR by
  

du elevates brand strength to historic highs, climbing the ranks as a global top 25 telecom powerhouse

 
du elevates brand strength to historic highs, climbing the ranks as a global top 25 telecom powerhouse

du climbs to the 3rd strongest brand in the UAE and 7th in the Middle East, with a brand value growth of 13% to $2.47 billion, showcasing its enhanced market position and branding excellence.

Dubai, UAE, 22 May 2024 – du, an Emirates Integrated Telecommunications Company (EITC), reached a significant milestone in its brand strength, according to the 2024 Brand Finance rankings. Achieving a brand strength index (BSI) of 82.5 points, the company has not only maintained its AAA- rating but has also risen to become the 3rd strongest brand in the UAE and 7th in the Middle East. This notable growth has elevated du into the Global Top 25 Telecom brands, from its previous position at 33rd last year.

The company’s strategic initiatives and consistent focus on innovative telecommunications solutions have significantly increased its brand value by 13% year-on-year, from $2.198 billion to an impressive $2.475 billion. This marks not only a significant increase in financial valuation but also reinforces du's ongoing commitment to excellence and innovation in the competitive telecom sector.

Fahad Al Hassawi, CEO at du, said: 'The du vision, which underpins our strategy to deliver value and unmatched experiences to our customers, has fortified our brand against both local and international benchmarks. Our strategic efforts have elevated our status to the 7th strongest entity in the Middle East telecom sector, further highlighting our prominence among the Global Top 25 Telecom brands. Keeping pace with generational and market developments, we have continuously adapted our approach to enhance customer satisfaction in alignment with our brand ethos.'

The surge in brand strength and value is driven by du’s proactive approach in integrating cutting-edge technologies and customer-centric services, which significantly enhance user experiences. The ranking is also attributed to du’s enhanced brand strength across various index attributes, including the quality of our products combined with value for money and innovative methods to address customers’ needs. positioning the company as a joint leader in these domains. The company’s recent initiatives in expanding 5G capabilities and enhancing digital transformation services have set benchmarks within the industry.


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 6703 times
PR Category : Banking & Investments
Posted on : Wednesday, May 22, 2024  1:17:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : SSUP wins Tim Hortons to be their official Creative Partner ...
Next Story : 2nd edition of Investopia Europe provides forward-looking ou...
Email this article Print this article

Share this article with your friends and followers
NewsVine
 
 
Most Viewed Press Release posted in the last 7 days
Ajmal Perfumes Unveils Eau D'Oud- A New Standard of Elegance and Luxury [24752-Views]
UAE Team Emirates confirm eight riders to take on Tour de France [13280-Views]
Line Investments & properties, Summer Super Sale gets its first set of winners, receiving ... [8918-Views]
Mohammed Bin Rashid Library Celebrates Filipino Culture in a Special Evening Featuring Pro... [6736-Views]
Dubai Municipality allocates 3,150 cleaning supervisors and workers to oversee public hygi... [6687-Views]
Turkish Airlines Launches "Inner Portrait" with Refik Anadol at Art Basel [6601-Views]
Malabar Gold & Diamonds announces HomeGoing offers for the summer holidays. [6556-Views]
Elevate your dining experience to royal heights with Asha's Maharaja-inspired special menu... [6515-Views]
Celebrate With LG This Eid Al Adha And Enjoy Up To 40% Off Home Entertainment And Applianc... [6388-Views]
Remarkable Achievements and Milestones in the Mohammed Bin Rashid Library's Second Anniver... [6093-Views]
Al Qemzi fights back as Wyatt gives Sharjah team pole position in Sardinia [6056-Views]
UAE Team Emirates take 1-2 victory at Tour de Suisse [6052-Views]
More Than 1,000 Students Prepare To Compete In Largest-Ever Yas In Schools National Finals... [5699-Views]
Al Masaood Automobiles Unveils Summer Offers on Low Mileage Nissan Certified Pre-Owned 202... [4990-Views]
Dubai's Dazzling Eid Al Adha Celebrations Start Today [4977-Views]
Family Development Foundation organises interactive ‘Sustainable Integration and Partnersh... [4699-Views]
Modesh World Announces Magical New Experiences For 25th Anniversary [4375-Views]
The English College Dubai Celebrates 'New Beginnings' [4338-Views]
TikTok ushers in a new era of creative bravery at Cannes Lions Festival, showing marketers... [4301-Views]
Line Investments & property, Summer Super Sale gets its Second set of winners, and more to... [4284-Views]
Student ambassadors from Swiss International School heading to Houston, Texas [4268-Views]
Intersec the catalyst for potential industry investments worth over US$16.7 billion [4231-Views]
Fia Launches A Women's Mentorship Programme And A Concussion Awareness Campaign During The... [4145-Views]
Dubai Mall Transforms Guest Experience with New Paid Parking System in Collaboration with ... [4026-Views]
DIAMIND Jewelry Presents Exquisite Engagement Rings Collection: A Tribute to the Modern Wo... [4002-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
Back to Section Home

Related Stories

 
Top Sections
 
Top Stories