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CLIC-CLAC: A New Mark of Allure

 
CLIC-CLAC:  A New Mark of Allure

December 05, 2021:  Always striving to take the notion of Haute Parfumerie one step further, free-spirited Henry Jacques never ceases to innovate. Now, following several years of development, the esteemed French Maison is pleased to present its newest creation, “Clic-Clac”.

 

Clic-Clac is Henry Jacques’ all-new solid perfume brought to life in an exceptional patented case, a sophisticated and technical cult object that echoes the brand’s desire to push the limits of creativity and take the art of great perfumery to the next level. With Clic-Clac, Henry Jacques breathes new life into solid perfumes; each of its 50 most-loved Classiques are offered in this balm-like format, and a trilogy of its most loved scents is born: essences, mists, now solids.

The team at Henry Jacques was met with two challenges when reviving the long-forgotten perfume gesture. The first was to stay true to the fragrances at the heart of its collection, ensuring the original scent translates perfectly to solid form, overcome through decades of perfume mastery, immense savoir-faire, and expert craftsmen. The second was to find a contemporary and captivating way of encasing them. Here, technical know-how was pushed to the extreme. 

A feat of engineering brilliance, the case’s opening mechanism is inspired by Haute Horlogerie, an area of expertise in which fool-proof precision for life is guaranteed. Resolutely sturdy, and ready to withstand daily manipulation with an opening Clic, and a closing Clac. The case is available in both precious and avant-garde materials – rose gold, carbon and titanium. Within it are the interchangeable solid perfume capsules.

“Our obsession was to create a fascinating object, resolutely masculine in its shape, material and mechanism but hiding an intimate, more emotional side: the perfume.”

Anne-Lise Cremona, CEO, Henry Jacques

With the invent of Clic-Clac, Henry Jacques has not only created a truly unique object, and refined gadget, but has reintroduced some charm into our daily lives. Like a precious lighter or a cigarette case in the olden days, Clic-Clac is a companion, that gives its owner an elegant air of poise and nonchalance. Behind this mysterious “monolith” appearance looms a talisman which, over time, will take on the aura of its owner and become a lucky charm to pass down. Clic-Clac imprints the very movement of contemporary life on us, creating new, intimate rituals. The perfect stylish accessory, we like to keep it close. Play with it. Enjoy it. Clic-Clac is a way of living, it’s Haute Parfumerie Vivante.

“The creation of this object quickly took us on a lengthy, creative journey, its outcome surpassing all our expectations. Compelling for us, fascinating for others, Clic-Clac is our answer to redefining perfumery and ancient traditions, transporting them into modern day living, all the while, being playful.”

Anne-Lise Cremona


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 65588 times
PR Category : Lifestyle
Posted on : Sunday, December 5, 2021  11:22:00 AM UAE local time (GMT+4)
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