All new Stadium store to open in BurJuman

• Grand opening on October 7 with exciting give-aways and live music
• Unique mono-store concept takes shopping to a whole new level

Dubai, UAE, October 8, 2016:  Stadium, the multi-brand sports and active lifestyle retailer, has announced the launch of its latest flagship store in BurJuman Mall on October 7. Located on the second floor in the all new BurJuman, the all-new 1,100 square foot retail space is set to revolutionise customers’ shopping experience thanks to a unique layout which combines the world’s favourite sports and lifestyle labels under one roof, alongside mono-store concepts for key brands including DC, Billabong, Reebok and Quiksilver.

To celebrate the grand opening on October 7, don’t miss out on incredible giveaways! 

Visit us at the brand new Stadium store and take a photo using the giant Instagram frame and post it with the #StadiumBurJuman for a chance to win the grand prize of a AED 750 voucher, or a AED 50 voucher for the three runners up.

Be among the first 100 lucky shoppers to receive a free umbrella at Billabong. Giveaways continue at Rebook for another first 100 customers where they will walk away with a free Reebok bag and water bottle. In addition, if you take a fun picture at the photo booth in the Reebok store-in-store, and upload your image on social media, you will have a chance to win one of five pairs of the latest Reebok trainers. 

Don’t miss the talented graffiti artist at DC, who will be customising a skateboard that can be won on the day - just spend AED 250 at DC to enter the draw. Stand out at the beach or pool with your very own personalised towel from Quiksilver - spend a minimum of AED 250 on Quiksilver products (including the towel), and the in-store embroidery artist will add your name to make it yours.

“Since Stadium’s inception in 1997, we have provided our customers with an ‘all global sports brands under one roof’ concept. Now with the opening of our new multi-brand store, we will take shopping to a whole new level,” said Ashok Aithal, Head of Retail - Sports, RSH.

Known for its focus on the latest sportswear trends and must-have technology, the new Stadium store will feature the new collections from much-loved international sports labels including Nike, Under Armour, New Balance, Puma and Umbro. The layout of the store also includes unique ‘store-in-store’ mono-brand retail spaces for DC, Billabong, Reebok and Quiksilver, with individual design elements to reflect the philosophy of each brand. The DC outlet will be the first time the iconic skate-wear brand has operated a stand-alone store in the region.

“The new flagship Stadium store is a welcome addition to the Burjuman retail portfolio,” said Ian Ferguson, General Manager, Burjuman. 

“We are proud to have worked alongside RSH Middle East since they opened their first outlet at the mall back in 2004. Following our recent redevelopment, we are delighted to now host Stadium’s impressive new concept which we feel sure will be immensely popular with our customers,” continued Ferguson.

Stadium’s previous retail space on level S3 in BurJuman Mall will operate as usual until the new store opens on October 7. After that, it will remain open to customers until early 2017, offering fantastic deals.