PUMA: The only way to BE YOU is to #DOYOU

PUMA activates a full weekend of workouts at The Burj Club in partnership with GuavaPass

Dubai, UAE, October 4, 2016:  In celebration of female empowerment, strength and style, global sports brand PUMA is activating a weekend of fitness and fashion to women across the UAE this October, supported by GuavaPass.

The PUMA AW16 Women’s #DOYOU Campaign, fronted by PUMA ambassador and international supermodel Cara Delevigne, recognizes the strength, grace, and confidence within. Celebrating unpolished moments, the #DOYOU campaign embodies self-expression. It’s an attitude accessory that proclaims that real achievement, real progress, real empowerment, real confidence comes from you expressing ‘you’ in an unapologetic and joyful way.

Running from 14th - 15th October, a #DOYOU weekend workout takeover will take place at The Burj Club with its magnificent panoramic views of Downtown Dubai, where women of the UAE are invited to kick-start their weekend with two days filled with different, highly energized workouts. 

As a Middle East exclusive, PUMA will be bringing POUND; a cardio and strength workout inspired by drumming, and Aquaphysical; the latest fitness craze of a HIIT workout on water - both firsts for Dubai. 

With experienced GuavaPass studio trainers on board, the weekend will challenge the women of the UAE to sweat it out with a circuit of the hottest new workouts in the city.

PUMA invites you to be part of a weekend of fitness, fashion and female empowerment featuring the best of Dubai’s fitness studios as well as never done before workouts , where the only way to BE YOU is to #DOYOU. 

WHAT: #DOYOU with PUMA
WHERE: The Burj Club
WHEN: 14th - 15th October: 8.30am- 5.50pm.
HOW: Visit guavapass.com/pumadoyoudxb to register. AED 100 for the weekend including 3 classes per day. Registration is now open to the public
DETAILS:  Participating studios and classes include POUND, Aquaphysical, Physique 57, Piloga Studio, Pilates Academy, Core Fitness Evolution, Body Language, GOGO DXB, Motion Ladies Fitness Center, Inspire Yoga Pilates and Fitness, Cafe De La Dance, DEFINE Body and Mind, Pole Fit Dubai, Sand Fire, Zoga Yoga Studio and Voyage.