Dubai, UAE, October 4, 2016: Michael Kors and FUJIFILM are pleased to announce a new collaboration—the photography brand’s first-ever fashion partnership— that captures the creativity of the fashion and photography worlds with the launch of the MICHAEL KORS x FUJIFILM INSTAX Mini 70 instant film camera. The MICHAEL KORS x FUJIFILM INSTAX Mini 70 camera comes in an exclusive gold metallic color that captures the jet-set Michael Kors aesthetic. The brand logo is printed on the front of the case body, and to make it even more special, the designer’s signature is showcased in the same gold hue on the camera door for a stamp of approval from Michael Kors himself. Celebrated for its ability to produce sharp, physical photos in an instant, the INSTAX Mini 70 features a sleek design, special selfie mode and high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds accordingly. As an added bonus, the camera has a smart selfie mode that automatically adjusts settings to capture picture-perfect selfies—a functionality that’s sure to be a hit at parties or when hanging out with friends. Simply check your framing with the front-facing mirror next to the lens, and snap. The collaboration was directly inspired by Michael Kors’ Scout handbag collection—a new group of silhouettes that was specially designed to emulate vintage camera bags. The initial intent behind the Scout was to bring the retro style back to life with a modern functionality, taking part in the renewed recognition and nostalgia for original instant photography. So in turn, a partnership with FUJIFILM was the organic next step. Crafted from smooth leather, the Scout features multiple compartments and a crossbody shape, and comes in a variety of colors with the option of adding interchangeable studded guitar straps for easy carrying. Other add-on items created by Michael Kors to use with the camera and bag include an INSTAX photo scrapbook, leather INSTAX photo keychain and a gold-tone chain camera strap for the camera itself. “With the popularity of Instagram, there’s been this huge resurgence lately of film—and I love that. Using instant photography has always been such an integral part of my creative process, whether it’s snapping photos of looks in preparation for the shows or taking behind-the-scenes shots. Now we use the INSTAX Mini everywhere from the runway, to the office, to everyday life. It provides the perfect combination of timeless, tangible photos with fast-paced glamour and modern technology,” said Michael Kors. “Fashion and photography are about giving a voice to individuals as they express themselves, and this exclusive INSTAX Mini 70 by Michael Kors is the pinnacle of style and substance,” said Mark Yamamoto, President and CEO, FUJIFILM North America Corporation, and President, FUJIFILM Holdings America Corporation. “We are seeing an explosion of excitement in instant photography today, and now consumers can make a stylish statement with the combination of INSTAX and the luxury of the Michael Kors brand.” The MICHAEL KORS x FUJIFILM INSTAX Mini 70 camera will be unveiled globally on September 21st at Photokina 2016, the world’s largest and most important trade fair for the photographic and imaging industries held biennially in Cologne, Germany. The camera will be conveniently sold as a bundle, including ready-to-use film, and will be available through the Holiday 2016 season. The launch of the Michael Kors x FUJIFILM INSTAX partnership will also be a focus at upcoming events in Michael Kors stores globally.
| 
RSS Feed 
