Alyasra Fashion Launches Refurbished Triumph Stores at Yas & Mercato Malls in UAE

Dubai, UAE, August 2, 2016: Alyasra Fashion officially launched two newly refurbished Triumph outlets in the country at YAS Mall in Abu Dhabi and Mercato Mall in Dubai. Both stores feature an interactive walkthrough layout, which enables clear sight lines across the various product categories, designed to make the customers’ in-store experience easier and convenient.

Triumph International has established itself as one of the biggest lingerie and underwear manufacturers of the world since it was founded in 1886. Triumph has been producing the most comfortable, high quality, innovative and fashionable intimate apparel, which is enjoyed by women in over 120 countries across the world.

Triumph stores at YAS Mall and Mercato Mall offer various innovative styles that combine comfort and design to suit the needs of a varied customer base including teenagers and young women. The store features various exclusive Triumph lines including Amourette and Magic Boost and Triaction which offer support through super light and flexible silicone underwire for maximum comfort.

Triumph also has launched the next generation of Magic Wire technology in the form of “Magic Boost” – a collection of three distinct and unique bra fits to target different consumer needs. The “Amourette” collection, Triumph’s bestselling bra made from Soft and elastic lace which appeals to both young women and mature ladies with different sizes and body desires. Triumph’s new “Triaction” sports sets “bra & short” collection which provides a perfect fit and support, designed for women in motion is soft, light and breathable materials for intense workout and comfort throughout the day.

Triumph is available in more than 120 countries in 2100 Triumph stores and numerous online shops. Worldwide, the company supplies 40,000 wholesale customers. The company is a member of the Business Social Compliance Initiative (BSCI) and the Global Social Compliance Programme (GSCP).

Triumph is now available in two stores across UAE both in YAS Mall and
Mercato Mall, Abu Dhabi.

Find the collection on our Instagram account @TriumphArabia