Dishoom actor Varun Dhawan signs two year deal with fashion retailer Dubai, UAE, July 28, 2016: ICONIC, the youngest fashion destination from the stable of retail conglomerate Landmark Group has signed a two year endorsement deal with Bollywood’s shining young star Varun Dhawan. Extremely popular with women for his boy next door look and with men for his style, Varun has managed to win hearts in a short span of his career. Riding high on the release of Dishoom, Varun talking on his association with ICONIC, said, “The Middle East is a huge supporter of Bollywood and I have received immense love when it comes to my movies. An association with ICONIC, a trendy fashion destination stems from my passion for fashion coupled with a keen sense to stay in the hearts of the Arab world for a long time to come.” Raza Beig, Director- Landmark Group and CEO- Splash & ICONIC, said “An achiever at a very young age, we at ICONIC are proud to partner with the charismatic Varun Dhawan. Both Varun &ICONIC are rapidly growing brand names in their own space and hence a perfect fit for each other. Varun is a contemporary fashion icon with a classic and current style and ICONIC offers a similar kind of fashion for its discerning audience.” With the Region being at the forefront of fashion and ICONIC being a local retailer we work with the most suited talent, which essentially puts us firmly on the global fashion scene,” further added Raza. The first campaign featuring Varun Dhawan with a model will release across the GCC on September 1 and will include six to seven images in various looks and outfits along with a 30 second TV commercial to be used across varied communication channels including Print, Radio, TV & Online.
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