Dubai, UAE, April 10, 2016: Celio, a leading French brand of ready-to-wear fashion for men, has introduced their latest Spring/Summer 2016 collection in the UAE. Renowned for their fun, cool and comfortable men’s fashion, Celio are consistently redefining the latest trends for men with their alternative and urban looks. Their latest collection has been designed to offer their wearers a comfortable and signature look that is flexible and fashion forward. The latest line boasts a wide range of customisable linens that are ideal for your everyday out-goer, encouraging an active lifestyle with styles tailored around a wide range of activities; including skating and running. This collection from Celio has been designed to breathe, keeping you cool and comfortable in the spring and summer heat. Celio’s Spring/Summer 2016 collection has taken a lot of inspiration from urban culture, creating street looks that are both functional and trendy, the predominant colours of these looks focus on greys and blues, creating a neutral and cohesive aesthetic well suited with current trends in the region. Commenting on the opening of the new store, Mr. Gael Madec, Area Manager, Asia & Franchise Business Unit, said: ‘At Celio we are constantly looking for new ways to shake up the fashion scene, our stylish collection have been designed to offer much more than the latest trends, but rather a practical and comfortable style solution suited for every man. With everything from joggers to trainers, tees to backpacks, our Spring/Summer 2016 collection is the perfect fit for every sense of style.’ Celio’s fashion is renowned internationally for their conceptual take on day-to-day garments, creating exciting tees and jackets that are easy to wear and attractive. The collection is presented in six different themes. Active, French flag, denim indigo, safari and surf. ACTIVE The Active wear outfit is not anymore limited to the fitness club. A larger trend in the industry - the Athleisure, is dominating the apparel worldwide marquets. Taking inspiration from the gym, these clothes today borrow their codes to the catwalks and translate our desires for urban mobility and a dynamic body. The color shades reflect a return to the minimalist dressing – mat black, white ecru, multiple greys – neutrals are ruling the active wear. FRENCH FLAG A strong yachting influence illustrated by the marine sweater, the chino trousers, the multi-pocket parka and stripes is seen throughout the French flag collection. The color palette is in ranges of ecru, reds, blues and navies. DENIM INDIGO : Workwear total look The Demin Indigo collection goes back to the authentic denim, workwear, in a true vintage spirit. It presents itself in hues of blue from dark, indigo and light blue. Denim has been presented in a rustic and monochromatic allure. SAFARI Urban Explorer The safari spirit finds a new expression to seduce the urban explorers : outfits that are easy-going and tastefully mix urban references with ethnic touches. The collection explores military codes and colours with khaki, army jacket styles, big flap pockets modernized by overlap effects, and oversized volumes dominating the collection. The chino trousers are presented in a color palette coming from the desert. Tropical prints are seen on shirts and in fine knits. SURF An ode to the summer, Surf intertwines the Hawaian wave into the masculine wardrobe. With the revivial of the 50’s pop culture evident in the collection it reminds one of the “paradise islands” dream : pin-ups, coconut trees, hibiscus flowers, which are beautifully depited on T-shirts, shirts, swimwear and accesories.
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