Calling the MEA creative community to get INK-ing, share their art and walk away with a limited edition HTC INK Dubai, UAE, 6July 2015: HTC, a global leader in innovation and design,offers people in the Middle East and Africa (MEA) region the unique opportunity to win the limited editionHTC INK. Working in collaboration with worldwide fashion icon and supermodel Jourdan Dunn, andtapping into the fashion world’s passion for body art, HTC INK will see bespoke celebrity body art designs engraved onto a limited run of HTC’s premium HTC One M9 handsets. A ground-breaking star of international high fashion runways, advertising campaigns and magazines,with an approachable street style and a personal love of body art, Jourdan is the ideal choice to launch thisstyle-led Limited Edition campaign,and offer a unique custom-designed engraving, inspired by the Middle East’s tradition of Henna hand design. With the look and feel of the HTC One M9 informed by the artistry of high-end fine jewellers, coming in a number of brushed-metal, two tone finishes,Jourdan’s HTC INK design will be engraved onto the back of a series of Limited Edition HTC One M9 handsets. On her appointment as HTC INK’s first global ambassador, Jourdan said: “My experience in the world of fashionmeans that I have a passion for creativity and expressing personal style. The HTC INK campaign seemed like a fun way for me to showcase the inspiration behind my own body art and share my love of design. I’m proud to be part of HTC’s campaign and am excited to see people around the world with my creation on their HTC One M9.”
HTC’s Head of Marketing for the Middle East and Africa region, Neeraj Seth said: “HTC continues tobreak boundaries in innovation and design. The brilliantartistry on the limited edition HTC INK allows us to inspire people in the region, by showing them a truly unique design aesthetic to which they can relate. With Jourdan Dunn working alongside us, we continue to lead the industry in setting trends and showcasing just how technology meets style for moredistinctive individual expression.” HTC INK as an extension of individuality HTC INK is an inspiration to personal creativity, for this reason HTC hasintroduced a competition that is so unique, it will fuel the imagination ofpeople in the Middle East and Africa, and give them the chance to win one of these limited edition devices. HTC challengesindividuals in the region, with a focus on creativity, to discover the artist within themselves, and share what inspires them, through inspirational henna designs, on Instagram using the hashtag #HTCINK. At the end of the challenge, on August13, three winners will be chosen, and each will be awarded a limited edition HTC INK device. About HTC One M9
The newest flagship in the globally acclaimed HTC One family, the HTC One M9 is HTC’s most personal, beautiful and powerful smartphone yet. A classic yet timeless celebration of beauty and elegance, it combines high style, personalisation and performance and, with a raft of high end features, is perfectly designed for those who aspire to a brilliant life. Interpreting Jourdan Dunn’s HTC INK design
Jourdan worked with celebrity ‘ink-er’ Cally Jo Pothecary to come up with an image that encapsulated her feelings about a new direction in her life, her excitement over upcoming creative projects, and being able to express her individual style through her partnership with HTC. The open hand and eye symbolise the need for protection and strength, whilst still being open and approachable in personality and style.The natural leaf-elements and patterns around the outside of each visual reflect the growth in creativity that she is feeling at this time, whilst the sun and moon together indicate balance and harmony in her character. Show HTC what inspires you!Post motivating art on Instagram with the hashtag #HTCINK, to be one of the only people in the region to own the striking HTC INK M9 limited edition smartphone. Competition ends August 13.
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