Dubai, UAE, April 12, 2015: With the month of Ramadan falling in the midst of summer and temperatures reaching the scorching forty-zone, Vita Coco Coconut Water offers a truly natural route to hydration. Whilst fasting, hydration is a key consideration for everyone to ensure they stay healthy. Before breaking a fast with a large meal, it is really important to provide the body with much-needed energy, fluids and nutrients. Vita Coco pick, pack and crack fresh young coconuts directly at source that are full of naturally occurring potassium and essential electrolytes. Also low in calories, Vita Coco contains zero fat and has no added colourings, preservatives or flavourings - ideal for those abstaining from food and drink from dawn to dusk during the month-long celebration. Available in pure and three fruity flavours, the natural hydration and nutritional properties have won Vita Coco a loyal following from celebrities and athletes to fashion editors, fitness gurus and beauty experts. Sienna Miller, Rihanna, Madonna, Halle Berry, Jessica Simpson, the Kaiser Chiefs and Jay-Z, have all been spotted with Vita Coco. Nutritionist Anita Bean explains why it is so important to stay hydrated: “While it’s always a good idea to stay hydrated, it’s especially important for people that fast in the summer when the temperature starts rising. With just 18 calories per 100 ml, Vita Coco is a great taste alternative to water, whilst being a lower-calorie substitute to soft drinks and fruit juice.” With around 50% less sugar than juices and smoothies, Vita Coco offers a 100% natural, healthier and hydrating alternative this Ramadan.
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