M&S launches Back to School'14 Collection

~ Introduce stylish classroom trends of this season~

Dubai, UAE, August 10, 2014: Last weekend, Marks and Spencer launched its comprehensive Back to School clothing and accessories school wear range to celebrate the start of a new academic year in style. With amazing value prices, great innovations, improved fit and styling range, it couldn’t be easier to go back to school confidently after a long summer break.

The new M&S Back to School collection for children and teens boasts of fashionable innovation at great value to make parents’ life easier. This season, M&S has introduced fantastic clever schoolwear innovations like Stainaway and Ink-resistant pockets makes scrubbing a thing of the past and everything can be tumble-dried; Easy Close Rip Tape Neck fastenings in place of difficult-to-close top buttons makes getting dressed easier; Adjust a Hem trousers plus adjustable waist with magic elastic for growing kids; Ultimate Non-Iron finish shirts and Permanent pleats and crease resistant skirts are few of them.

Stylish details have been introduced to pieces across the range which includes embroidered puff and easy iron cap sleeve blouses, expandable cuffs on selected shirts and blouses, pleated pinafore, girls’ tailored boot-leg trousers, boys’ slim leg trousers, unisex cotton polo slim fit shirts and flat front shorts with adjustable waist.

Ms. Mariam Chahin, Regional Marketing Manager, Marks & Spencer Al-Futtaim said, “With this new Back to School 2014 collection Marks & Spencer is offering a great choice of long lasting and easy to care school uniform at fantastic value and great quality. Marvellous innovations have been introduced to the range making it convenient and last longer!

Stylish, comfortable, durable and affordable, M&S' Back-to-School range means your kids’ wardrobe worries are over!” Ms. Chanin added.

An array of fashionable and innovative school clothing and essentials are up for grab at all M&S stores. Prices are available on request.

Note: Some items may not be available in certain stores.