du's Business Rewards chosen as the Best Loyalty Programme by The Marketing Awards Middle East

Dubai, UAE, 7 November: du's Business Rewards has been recognised by The Marketing Awards Middle East as the Best Loyalty Programme from a telecommunications company in the Middle East, proving that the add life to life scheme really does pay off for the company's business customers!

Rangarajan Kalyanasundaram, Director – Loyalty and Retention, du, received the reward during the recently-held Marketing Awards Middle East. The award recognises telecommunications brands that demonstrate the best loyalty programme within the Middle East, through the implementation of innovative features that enhance customer experience, resulting in improved commercial performance for the organisation.

“We are committed to providing our customers with not only leading products, but superior added-value – such as that which our Business Rewards programme offers,” said Fahad Al Hassawi, Chief Commercial Officer, du. “That our incredibly popular rewards scheme has received recognition as the best of its kind in the region is an honour, and we would like to thank The Marketing Awards Middle East's judging panel for bestowing this award upon us. Business Rewards was designed to give our enterprise customers even more from their mobile plan, by providing them with benefits that can be used towards the latest smart devices and more.”

Business Rewards can be enjoyed by any of du's customers subscribed to an eligible Business Mobile line, such as the Premier Plan, all tiers of the Business Super Plan, or the award-winning  The Executive Plan, named Best Enterprise Service by the Telecoms World Middle East Awards.

By subscribing to Business Rewards, customers receive 15% of their monthly postpaid bill as points, which can be redeemed against the smart devices.

To activate Business Rewards for free, enterprise customers need only SMS BR to 1133, or contact their account manager.

du was recently named the Best Enterprise Service Provider and Best Managed Service Provider at the Telecoms World Middle East Awards. The recognitions were won due to du's innovative suite of services that offer Enterprise clients outstanding value.