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24 September 2013 - Al Basel Consultancy, a leading real estate consultancy firm and a member of the Al Basel Group of Companies, has revealed the signing of a strategic new VIP partnership agreement with the Soneva Group, a world leading sustainable luxury resort operator. Under the terms of the partnership, Al Basel Consultancy will promote the Soneva Group Resorts& Residences, which include Soneva Kiri in Thailand and Soneva Fushi in the Maldives. According to Al Basel senior executives, the new partnership will allow them the strategic opportunity to leverage Soneva's signature ‘SLOW LIFE luxury holidays across the Middle East region--breathtaking holidays in 'remote but accessible' natural locations that feature effortlessly chic accommodations, incredible food, truly memorable activities, an inspiring ethos of sustainability and service that is uncannily intuitive. In fact, Soneva Resorts are regarded as the original barefoot luxury brand and is globally cited for its SLOW LIFE philosophy; an acronym that stands for Sustainable-Local-Organic-Wellness Learning-Inspiring-Fun-Experiences. The Soneva Group also has a limited number of private residences for sale at both resorts. “We are very upbeat with this new partnership with the Soneva Group, a global brand known for its commitment in the campaign against climate change, and welcome them to our growing portfolio of luxury hotels and establishments,” said Basel Al Kasem, Managing Director, Al Basel Consultancy. “We look forward to promoting the Soneva brand of luxury holidays to our customers in the Middle East, which will give them the opportunity to be one with nature and have a deeper understanding of why we should all join in the move to protect the environment and its natural resources.” Aside from Soneva Fushi and Soneva Kiri, the group has also revealed the launch of Soneva in Aqua, a new yacht holiday experience, in 2014. As proof of the company's growing popularity as a premiere holiday venue, Soneva Fushi was recently named the Best Resort in the Middle East, Africa and Indian Ocean and has also been ranked third in Condé Nast Traveller Readers Travel Awards 2013-Top 100 List. “Our new partnership with Al Basel Consultancy could not have come at a better time as the global tourism industry has detailed a large demand for holiday destinations that allow tourists to be more in touch with nature. Being the pioneers of sustainable yet truly luxurious holidays, we are now assured of reaching into the Middle East market with the help of Al Basel Consultancy, which makes this a truly win-win situation for both parties,” concluded Marisa Aranha, Managing Director for Sales and Marketing, Soneva Group. www.soneva.com or @TheSonevaGroup
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