Dubai, UAE, 24 October 2023 — Memac Ogilvy has bolstered its strategic creative offering with the appointment of Steve de Lange as its new Executive Creative Director in the UAE. De Lange joins the global network with a mandate of evolving and accelerating its creative vision and output across the UAE.
“The Memac Ogilvy legacy in the region has been built upon bold ideas delivered through modern, integrated solutions. With two decades of outstanding work behind him, we know Steve will bring his people-first, big-idea approach to help us continue growing that legacy,” said Ghassan Maraqa, MENA CEO, Memac Ogilvy.
“Under Steve’s leadership, we will continue uniting our diverse businesses under one consolidated creative vision to maximize our effectiveness for clients—helping to deliver modern solutions to modern business problems,” Maraqa added.
De Lange has spent 15 years of his career in the MENA region, working at renowned agencies and winning countless global awards. He has collaborated with some of the biggest domestic and international entities, including Saudi Tourism Authority, Unilever, Spotify, Coca-Cola, among others.
He joins Memac Ogilvy as the company continues its leadership transition, working under newly appointed MENA CEO, Ghassan Maraqa, who will be joined by new MENA Group President, Jon Marchant, with a focus on delivering big, bold, culture-shifting ideas for the biggest brands in the region.
'It’s a huge honor to join the Memac Ogilvy team, an agency whose storied history is a testament to its commitment to big ideas, innovation and craft,” said Steve de Lange. “I very much look forward to building on their proud tradition of creative excellence as we work alongside our clients and partners to write what promises to be an epic new chapter.”
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