Dubai PR Network, Online Press Release from Dubai and Middle East
 
Automobile & Motoring(Automobile)
Filter PR by
  

Seven Decades Together on the Rubicon Trail: Jeep® Brand and Jeep Jamboree Celebrate History, Legendary 4x4 Capability and Enthusiast Community With 70th Anniversary Trail Ride

 
Seven Decades Together on the Rubicon Trail: Jeep® Brand and Jeep Jamboree Celebrate History, Legendary 4x4 Capability and Enthusiast Community With 70th Anniversary Trail Ride
• Jeep® brand and Jeep Jamboree celebrate the 70th anniversary of the Rubicon Trail
• New video celebrating the 70th anniversary of the Rubicon Trail takes enthusiasts along for the ultimate trail ride
• In the 70 years since Jeep 4x4s first started crossing the Rubicon Trail, off-road adventuring has become a lifestyle for passionate Jeep SUV owners across the globe
• The Rubicon Trail is located in northern California, near Lake Tahoe in the Sierra Nevada Mountains. This world-renowned four-wheel drive covers a total distance of approximately 22 miles with elevations that run from approximately 5,400 feet to more than 7,000 feet (approximately 1,646 meters to more than 2,134 meters)
• This summer, 450 Jeep enthusiasts and their families and friends, driving a total of 125 Jeep Wranglers and Gladiators, celebrated the Rubicon Trail’s seven-decade anniversary
• Jeep Jamboree operates more than 40 Jeep Jamborees annually and continues to expand, this year launching two trips to Iceland that are taking place this month
September 1, 2023 , Dubai, United Arab Emirates - The Jeep® brand and Jeep Jamboree are celebrating 70 years of extreme off-roading adventure this summer. Since 1953, the Rubicon Trail, known as one of the most difficult off-road trails in the world, has been a lifestyle symbol of Jeep 4x4 off-road adventuring for the Jeep community. 
 
This summer, 450 Jeep enthusiasts and their families and friends, driving a total of 125 Jeep Wranglers and Gladiators, celebrated with a special event on the Rubicon Trail’s seven-decade anniversary by living the off-road adventure of dreams and, in the process, proving that their stock Jeep vehicles can tackle the impossible, drive off the trail and get them back home. A new video posted on the Jeep brand’s YouTube channel gives a taste of the adventure.
“For more than 80 years, the Jeep brand community has defined the Jeep brand and, for 70 of those years, the Rubicon Trail has been heralded by the community as one of the toughest off-road trails in the world, which combined with its beauty has put the Rubicon Trail on every Jeep 4x4 customer’s bucket list,” said Jim Morrison, senior vice president and head of Jeep brand North America. “Conquering the Rubicon Trail is tangible proof that these Jeep vehicles can literally go anywhere and do anything. As you can see in the video, Jeep 4xe vehicles demonstrate how we continue to push the envelope as we develop our next generation of electrified Jeep 4xe vehicles that can take 4x4 capability to the next level and conquer the seemingly impossible.”
 
The mighty Rubicon Trail is located in northern California, near Lake Tahoe in the Sierra Nevada Mountains. This world-renowned 4x4 playground spans approximately 22 miles of the toughest off-road terrain on the planet – terrain that Jeep Trail Rated 4x4 vehicles are designed and built to overcome. Jeep Jamboree covers 17.5 miles of the toughest terrain on its trail rides. Elevations on the trail range from approximately 5,400 feet to more than 7,000 feet (approximately 1,646 meters to more than 2,134 meters). Today, the Rubicon is widely recognized as the premiere off-road vehicle route in the United States.
 
“In 1953, when Mark Smith organized the first Jeep Jamboree with 55 Willys and voyaged across the Sierra Nevada Mountains by way of the Rubicon Trail, off-road recreation was born,” said Pearse Umlauf, president and CEO of Jeep Jamboree. “The following year, Willys Motors — then manufacturer of Jeep vehicles — became involved with the adventure, and Jeep Jamborees have been an off-road tradition ever since and continue to grow. Most recently, we’ve seen a huge surge of interest, especially after the COVID pandemic, with a tremendous demand from people who want to experience their Jeep vehicles in open-air freedom.”
 
Jeep brand engineers have long used the Rubicon Trail to develop and test its most capable SUVs, including the Jeep Wrangler. Adorned with the legendary Rubicon Trail name, the Wrangler Rubicon took the industry by storm in the summer of 2002. The iconic Rubicon model, inspired by the enthusiasts who dreamt about it and often tried to build one of their own, became available to order straight from the factory, not to mention with a warranty. It was equipped with options unheard of at the time and not available on any production Jeep SUV, including Dana 44 axles, front and rear lockers, disconnecting sway bar, rock rails, oversized 31-inch mud-terrain tires and wheel flares, to truly take off-roading to the next level. 
 
The Jeep Wrangler Rubicon continues to be a “proof of concept” for the Jeep brand, where lessons learned from iconic off-road locations like Rubicon Trail and where feedback gleaned from enthusiasts and Jeep brand loyalists continue to push the brand and the entire Jeep lineup forward. Earlier this year, the Jeep brand celebrated with a special 20th Anniversary Edition, revealed at the 2023 Chicago Auto Show. 


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 8163 times
PR Category : Automobile
Posted on : Friday, September 1, 2023  3:09:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : The New MINI Family is Innovative, Digital and Distinctive
Next Story : EXEED Motors Makes Grand Entry into the Region with Launch o...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
World's First Sheglam Store in the Middle East [29409-Views]
Dubai Jewellery Group Dazzles with Unprecedented Offers at the Dubai Shopping Festival [14346-Views]
QNET's Swiss Luxury Brand Bernhard H Mayer Unveils New Jewellery Collection [6589-Views]
Kia Unveils its All-New K3 for the first time in the Middle East at Riyadh Motor Show 2023 [4826-Views]
Dubai's Charitable Preloved Clothes Chain Thrift For Good Pledges 100% of Profits To Emerg... [4809-Views]
Delight in unforgettable Festive Season at Grand Millennium Al Wahda in the Centre of Abu... [4457-Views]
Dubai Airports Celebrates UAE 52nd Union Day and Embraces the Year of Sustainability [4321-Views]
Air France-KLM and Etihad Airways Announce Frequent Flyer Partnership [4047-Views]
Fouquet's Dubai Launches “Pardon My Brunch” [3944-Views]
Malabar Gold & Diamonds Expands into Canada; Launches 335th Global Showroom [3899-Views]
Dubai Free Zones Council Enhances the Attraction of National Talent and Streamlining the I... [3887-Views]
Redefining Excellence: India International School, Sharjah, Leaves a mark in History with ... [3870-Views]
Etihad Airways Celebrates 20th Anniversary with Iconic Fly-past at Formula 1 Etihad Airwa... [3665-Views]
Theyab Bin Mohamed Bin Zayed Witnesses Signing of Strategic Partnership between Etihad Rai... [3579-Views]
BlackBerry Quarterly Global Threat Intelligence Report Shows 70 Percent Increase in Novel ... [3575-Views]
niluu the Vegan Silkwear Brand Celebrates the Animal Kingdom with Elegant Print [3571-Views]
Hamdan bin Mohamed bin Zayed presents Trophy to Formula 1 Etihad Airways Abu Dhabi Grand P... [3546-Views]
Zero-Emission Vehicle Innovator Wisdom Motor Brings the GCC's First 12-Meter Hydrogen City... [3489-Views]
Food Consumption in the GCC to Grow at a Steady Pace, says Alpen Capital [3456-Views]
Emirates Post Group unveils Two Commemorative Stamp Sets Celebrating UAE's Hosting of COP2... [3428-Views]
Danube Home Announces the Mad Red Sale – The Biggest Loot of the Year! [3423-Views]
Hamdan bin Mohammed leads Dubai Run as 226,000 People take part in World's Largest Communi... [3391-Views]
Revolutionizing Crop Growth: Tadweer Signs $2.5m Milestone Agreement with Aquagrain to Dep... [3341-Views]
World Tennis League Unveils Full Player Roster with Thrilling Matchups Set for Season Two [3333-Views]
ADEK's Khotwa Program Strengthens College Associations in Australia and New Zealand [3255-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories