Dubai PR Network, Online Press Release from Dubai and Middle East
 
Social Media & People(Entertainment)
Filter PR by
  

TikTok Launches “Mousalsal” Style Series to Highlight How Brands Can Drive Results During Ramadan

 
TikTok Launches “Mousalsal” Style Series to Highlight How Brands Can Drive Results During Ramadan
Dubai, United Arab Emirates, March 15, 2023 – TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform in a fun and interesting way. TikTok took a creative approach to deliver this narrative, integrating the numbers into “mousalsalat” style episodes, akin to the TV shows that are so popular during Ramadan.
 
Connected through one storyline, the mini-series called “ÃÑÞÇã ÈíäÍßì ÝíåÇ” which translates in English to “Numbers Worth Remembering” sheds light on how brands of all categories can drive results on TikTok. The series follows the story of the main hero, who knows key insights by heart as they help him navigate tricky situations over the course of the six episodes. 
 
Each episode was developed to focus on key verticals including automotive, online retail, consumer goods, food and beverage, beauty and luxury.  
 
Key figures and insights highlighted in the series include:
• 80% of people develop a positive opinion about car advertisements on TikTok, based on research by Walnut Unlimited.
• 72% of users on TikTok look for product reviews and unboxings, based on data from IPSOS.
• Last year, Ramadan recipes on TikTok received 564 million views in MENA, based on internal data.
• 57% of TikTok users get inspired by content creators to try new household products during Ramadan, based on findings from IPSOS.
• 67% of users discover and find inspiration for luxury products on TikTok, based on research by Redseer.
 
Commenting on the series, Elias Walid Bassil, Head of Business Marketing & Creative Strategy for Consumer, Retail, ECOM - MENA at TikTok, said: “This year, TikTok is encouraging brands to #BelongDifferently during Ramadan, and our video series proves that we are practicing what we preach. By following the principle of “show, don’t tell,” we are making data and statistics entertaining and memorable through short-form video storytelling. The cherry on top is that we are presenting the mini-series in a format relevant to the region and occasion, namely “mousalsal” style episodes, which resemble beloved Ramadan TV series. We hope marketers in the region find this series enjoyable and useful as they begin activating their Ramadan campaigns.”


Posted by : DubaiPRNetwork.com Editorial Team
Viewed 11910 times
PR Category : Entertainment
Posted on : Wednesday, March 15, 2023  3:05:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : #BookTok Community Celebrates World Book Day across MENA Reg...
Next Story : International Women's Day: Celebrating Progress and Continui...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Watches & Wonders 2024 Unico: Hublot's Manufacture Calibre [30738-Views]
Bremont introduces a new generation of its Supermarine diving watch series [26084-Views]
Formula E to Use Latest Sustainable Tech to Power its Events Worldwide [25330-Views]
Enjoy free entry and family-friendly activities this Eid at Emirates Park Zoo and Resort o... [9582-Views]
Danube Group opens new majestic mosque in Dubai Studio City [8204-Views]
Exclusive Preview Oris Introduces The New Aquis [8028-Views]
Union Coop Allocates 3 Promotions for ‘Eid Al-Fitr' [7991-Views]
Win an all-inclusive 3-day trip to the Maldives and enjoy spectacular entertainment this E... [7913-Views]
Abdullah bin Zayed chairs ADFD's Executive Committee meeting [7913-Views]
HE Al Owais: Enhanced Health Sector Efficiency Boosts UAE's Leading Position in Global Hea... [7638-Views]
Arabian Center partners with Rawafed Centre & UAE Red Crescent to spread joy this Eid Al F... [7610-Views]
Roger Dubuis At Watches & Wonders The Tourbillon in all its Forms [7462-Views]
Mitch Evans Looks For Another Italian Triumph As Formula E Descends On Rimini Debut - Wher... [7351-Views]
Biometrics Holds The Key To Smarter Digital Travel [7089-Views]
Tag Heuer Monaco Split-Seconds Chronograph [6724-Views]
Challenge Technic Embarks on Strategic Expansion in 2024: New Aircraft, Enhanced Stations,... [6683-Views]
Fia Member Clubs & Sport Federations Of America Express Full Support To Fia President Moha... [6671-Views]
Mohammed Bin Rashid Library Unveils Diverse Line-Up of Activities and Workshops in April [6404-Views]
Ayuso takes Itzulia title after tactical show from UAE Team Emirates [6183-Views]
Norwich City, Newcastle United and Melbourne City triumph in 2024 Mina Cup [5994-Views]
ECS Group And CMA CGM AIR CARGO: A New Chapter In Air Transport [5842-Views]
Politt rounds off cobbles campaign with top-5 in Paris-Roubaix [5777-Views]
Bring in Eid with Joie de Vivre, Discover Luxurious Celebratory Offers at Sofitel Dubai D... [5551-Views]
Eid Al Fitr Celebrations – Experiences not to miss during this Eid in Sharjah [5535-Views]
Exciting Eid Raffles And Competitions Across Dubai With Big Prizes [5363-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories