• THAT reveals its most luxurious edit yet, just in time for Ramadan Dubai, United Arab Emirates, 15 March 2021: Leading the way in the future of experiential retail, THAT Concept Store is putting a new twist on Ramadan by refreshing the traditional spirit of giving, sharing and connecting. Welcomed in-store by beautiful lanterns and decorations, visitors will be able to find everything they need to celebrate Ramadan in style. From jewelry to homeware to signature scents for him and for her, THAT’s specially curated, ever-evolving collection of products means there is always something for all your loved ones to enjoy. Cult favorites such as Nike and Dr. Vranjes line the shelves alongside home-grown brands and local artists. The Ramadan collection features modest fashion choices from Iammai and Hashimi, exclusive styles from Dima Ayad, as well as a number of designer items that cannot be found anywhere else in the region. Bill Arabi’s luxuriously festive accessories offer that perfect touch of gold; Bokja’s hand-made, limited edition cushions represent the very best of local craftsman and artisans; and Arabic calligraphy-inspired home decor from Kashida is sure to complete any table-scape for those breaking their fasts. THAT is set on making the Holy Month more special than ever, especially after what has been such a difficult year for many. Gift wrapping counters, personalized shopping experiences and options for customization in this one-stop-shop will help to make Ramadan preparations a little easier and allow shoppers to spend more time reflecting on what truly matters to them. Plus, the endorphin-pumping classes at BARE gym are a great way of staying energized and boosting appetites ahead of Iftars with beloved family and friends.
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