Dubai, UAE, November 19, 2018: Simplicity is the key to brilliance. With the DiaMaster Ceramos collection, Rado has found the key and brilliance is present in every sense of the word: bright, ingenious and impressive. The classic DiaMaster good looks and clean design are present in both metallic looking models. But here, minimalism is taken to extremes with both the case and pared-down movement lending a streamlined look to a Rado favourite. How is all this possible? Simple enough if you’re the master of materials. In place of the high-tech ceramic usually used to create DiaMaster cases, Rado has used its innovative wonder material, CeramosTM. A mix of 90% high-tech ceramic and 10% metal alloy, CeramosTM is injected at high pressure into a precision mould before being sintered to achieve its final hardness. The combination of the high-tech ceramic and the metal alloy is putty in Rado’s hands and has allowed the brand, with its superior knowledge of high-tech materials, to create a steel colour and a new rose gold colour. With both finishes, the colourful sheen is a part of the material and will never fade or lose its shine. The steel colour may be cool and calm, but it’s an alternative to real steel that will retain its good looks for years to come. The rose gold colour is flattering to all skin tones and can be combined with other metals and jewellery without looking out of place. Simply brilliant, the slim new Rado DiaMaster Ceramos models are as minimalist as it gets.
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